Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


Auckland Restaurants Utilise Vouchers to Up Sales

Press Release
30 November 2009

Auckland restaurants are increasingly using vouchers as a popular marketing tool to drive sales and draw in customers over the summer period.

With the festive season looming, restaurants are utilising them as a way to attract recession affected consumers hesitant to dine out at a time traditionally known for increased patronage.

Nick Broad, Manager of Bricklane Restaurant and Bar, says the recent economic climate has been hard on the hospitality industry.

“In tough financial times, one of the first luxuries consumers tend to forgo is dining out. Because they choose to eat at home instead, it can cause many restaurants to struggle,” he says.

Vouchers offering savings such as ‘buy one, get one free’ or ’25 percent off’ are an effective way to attract budget conscious Kiwi’s concerned at the escalating costs involved with Christmas and socialising over summer.

Creative Force Media, a New Zealand owned publishing company, has recently launched a new Auckland Dining Guide designed to make eating out more affordable.

The voucher book features almost 50 top restaurants around the city and offers great savings including a free bottle of wine, a free main meal and 25 percent off the total bill.

Adam Morris, Director of Creative Force Media, says the idea for the dining guide came after noticing a gap in the market for a voucher book tailored with only fine dining options in mind and targeted towards a more younger market.

“Not only did we see this as a potential business venture but we also saw the opportunity to support local restaurants in what has been an especially hard time for small businesses,” he says. “All of the restaurants that have come on board have been extremely receptive and are excited about the potential it has to increase numbers coming through their doors.”

Broad says having his restaurant featured in the Restaurant Value Book offers them a powerful way to create new relationships with patrons.

“Our voucher offer of a free bottle of wine works well because it helps to attract new customers. It also encourages them to stay longer and they often end up ordering dessert too which is great for us at the end of the day.”

Morris says it often used to be senior citizens or thrifty savers who were clipping coupons out of the paper to save money but now everyone from families to students and even higher-earning couples are making the most of them.

“The Restaurant Value Book pays for itself after just one voucher redemption so it’s really a 'no-brainer' investment to make, especially at a time when everyone is watching their bank balance closely,” he says.

The Restaurant Value Book also serves as a fundraising tool for schools, work social clubs, sports clubs and other community fundraising groups who receive a generous percentage of each sale compared to similar products.

“From the outset, we wanted to use the voucher book as way to help the local community,” says Morris.

“As a small business ourselves, we know how important it is to get the support from the people around you and we see this as a great way to give back to those who need it.”

The Restaurant Value Book can be purchased online at, or from any major book retailer and select supermarkets.


© Scoop Media

Business Headlines | Sci-Tech Headlines


Auckland Transport: Successful Bridge Repair Opens Two Additional Lanes To Traffic

The opening of two additional lanes on the Auckland Harbour Bridge this morning will help relieve some motorway congestion for motorists heading home to the North Shore tonight. More>>


Statistics New Zealand: COVID-19 Sees Record 12.2 Percent Fall In New Zealand’s Economy

Gross domestic product (GDP) fell by 12.2 percent in the June 2020 quarter, the largest quarterly fall recorded since the current series began in 1987, as the COVID-19 restrictions in place through the quarter impacted economic activity, Stats NZ said ... More>>


Climate: Scientists Release ‘Blueprint’ To Save Critical Ecosystems And Stabilize The Earth’s Climate

A group of scientists and experts produced the first comprehensive global-scale analysis of terrestrial areas essential for biodiversity and climate resilience, totaling 50.4% of the Earth's land. The report was published in Science Advances ... More>>


MPI: Independent Review Launched Into Assurances For Safe Transport Of Livestock By Sea

The Ministry for Primary Industries (MPI) has launched an independent review of the assurances it receives for the safe transport of livestock by sea. MPI Director-General Ray Smith says Mike Heron QC has been appointed to lead the review, which is expected ... More>>


Computers: New Zealand PC Market Grows Nearly 40% Due To Work From Home Demand

COVID-19 had large impacts on demand for PCs as businesses prepared for lockdowns by purchasing notebooks to mobilise their workforce. In the second quarter of 2020, New Zealand's Traditional PC market experienced a 39.7% year-on-year (YoY) growth ... More>>


University Of Auckland: Whale-Watching By Satellite – Follow Their Travels Online

Scientists have successfully attached satellite tracking tags to six New Zealand southern right whales, or tohorā, and are inviting the public to follow the whales’ travels online. Part of a major research project involving the University of Auckland ... More>>

Commerce Commission: Kiwibank Admits System Failures And Agrees To Pay Customers $5.2 Million

Kiwibank has entered into a settlement agreement with the Commerce Commission after reporting that it failed to have in place robust home loan variation disclosure policies, procedures and systems. In a settlement dated 27 August 2020, Kiwibank admitted that ... More>>

Ministry of Health: Public Transport Distancing Requirements Relaxed

Physical distancing requirements on public transport have been reviewed by the Ministry of Health to determine whether they are still required at Alert Level 2 (or below). The Ministry’s assessment is that mandatory face covering and individuals tracking ... More>>


NZHIA: New Zealand Hemp Industry Set To Generate $2 Billion Per Annum And Create 20,000 Jobs

A new report says a fully enabled hemp industry could generate $2 billion in income for New Zealand by 2030, while also creating thousands of new jobs. Written by industry strategist Dr Nick Marsh, the report has prompted calls from the New Zealand Hemp ... More>>


Stats NZ: One In 14 Employed People Report High Risk Of Losing Jobs

About one in 14 workers say they expect to lose their job or business by mid-2021, Stats NZ said today. A survey of employed people in the June 2020 quarter showed 7 percent felt there was a high or almost certain chance of losing their job or business ... More>>

ASB Quarterly Economic Forecast: NZ Economy Doing Better Than Expected, But Challenges Remain

August lockdown estimated to have shaved 8% off NZ’s weekly GDP, and 0.5% off annual GDP Economy now expected to shrink 5% (year-on-year) by end of 2020 Unemployment rate now expected to peak at 7.2% The latest ASB Quarterly Economic Forecast is less ... More>>