Insight Creative's Origin Design purchase
17 December, 2009
Insight Creative expands its business with Origin Design purchase
Auckland design consultancy, Insight Creative has purchased leading Wellington design company Origin Design.
Stephanie Gasperini, Chief Executive of Insight Creative, says joining forces with Origin Design creates an exciting new business proposition, expanding the company’s national reach and client servicing capability.
“We’re delighted to be growing our business in this way. Insight Creative and Origin Design share a number of core values and many distinctive qualities including a reputation and passion for intelligent, innovative and strategically driven creative.
“We now have a national offering with offices in Auckland and Wellington, as well as in Sydney. Our Auckland and Wellington creative teams are highly regarded and have complementary expertise across the design discipline spectrum from brand and investor communications, through to web design, development and build.
The sale will be finalised on 1 February 2010. Until then, Insight Creative and Origin Design will continue to operate under their own brands in their respective markets.
“It’s business as usual for the moment. However, we have exciting plans for the future. We believe that by harnessing the strengths of our respective companies, we can create a business that is greater than the sum of its parts. We have the opportunity to create the best strategic creative company in Australasia. We look forward to talking in more detail in the New Year,” Ms Gasperini said.