Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 

New Marketing Manager for Wattie’s

Media Statement March 9, 2010

New Marketing Manager for Wattie’s

Heinz Wattie’s Managing Director Nigel Comer has announced the appointment of Tim Skellern as General Manager Marketing, the role previously held by Mike Pretty who is now Vice President, Global Ketchup, Health & Wellness, and Marketing Development for the parent company, HJ Heinz.

Tim brings to his new position a strong background in consumer marketing in the UK and New Zealand, including three years with Heinz Wattie’s. As Business Manager – Meal Solutions, he played a leading role in the creation of two major marketing campaigns for Wattie’s, the award-winning FMCG television commercial, Wattie’s – What Else!, as well as Beanman, the superhero used to rejuvenate Wattie’s Baked Beans for a new generation of consumers.

Nigel Comer said he was delighted to welcome a person of Tim’s calibre back to the company. “He has a strong understanding of the Wattie’s brand and and its loyal consumer base, and brings his personal and professional spark to our business. His style will complement the strong leaders that we have in the existing senior marketing team.”

Tim had three years with Wattie’s after immigrating with his family from the UK in 2004. He left in 2007 to establish his own brand consultancy business, Black Sheep Brands, and worked on brand and marketing programmes with Sacred Hill Wines, and Tegel Foods amongst other consumer goods companies. He is also an industry representative on the New Zealand Nutrition Foundation Council.

In the UK, Tim worked with Unilever, including periods as regional brand manager and global project manager for the Lynx (Axe) male grooming range, and for Bausch and Lomb, as European Marketing Manager, responsible for sunglass brands including Ray-Ban.

On returning to Wattie’s in the lead marketing role, Tim said: “There’s a great team of people, a great portfolio of brands, and a great history at Wattie’s.

“Wattie’s is an amazing brand, and remains consistently the number one grocery brand in New Zealand, In addition, there are a number of other leading brands within the Heinz Wattie’s portfolio, that all have enormous consumer potential. Making sure that the Wattie’s brand stable is in good health, meeting consumers’ needs and fulfilling their potential is critical. Growth will come from our collective understanding of consumers better than anyone else and continuing to deliver real, relevant and appreciable value.”

Tim holds a Bachelor of Arts in Economics from Cambridge University, and is also a graduate of the Unilever management programme, a prestigious consumer goods training ground.

He takes up his new role on March 15.


ENDS

© Scoop Media

 
 
 
Business Headlines | Sci-Tech Headlines

 

Government: Delivering Lower Card Fees To Business

Commerce and Consumer Affairs Minister David Clark has today announced the Government’s next steps to reduce merchant service fees, that banks charge businesses when customers use a credit or debit card to pay, which is estimated to save New Zealand businesses ... More>>

SEEK NZ Employment Report: April 2021

OVERVIEW OF APRIL 2021: STATE OF THE NATION: April, for the second consecutive month, saw the highest number of jobs ever advertised on seek.co.nz. Applications per job ad fell 9% month-on-month (m/m). SEEK job ads were up by 12% m/m. SEEK job ads were ... More>>

Commerce Commission: Warns Genesis Over Business Billing Errors

The Commerce Commission has issued a warning to Genesis Energy Limited about billing errors concerning electricity line charges to business customers. Genesis reported the errors to the Commission. The Commission considers that Genesis is likely to ... More>>

Stats: Lower Job Security Linked To Lower Life Satisfaction

People who feel their employment is insecure are more likely than other employed people to rate their overall life satisfaction poorly, Stats NZ said today. New survey data from the March 2021 quarter shows that 26 percent of employed people who thought ... More>>

The Conversation: The Outlook For Coral Reefs Remains Grim Unless We Cut Emissions Fast — New Research

A study of 183 coral reefs worldwide quantified the impacts of ocean warming and acidification on reef growth rates. Even under the lowest emissions scenarios, the future of reefs is not bright. More>>

The Conversation: Why Now Would Be A Good Time For The Reserve Bank Of New Zealand To Publish Stress Test Results For Individual Banks

Set against the backdrop of an economy healing from 2020’s annus horribilis , this week’s Financial Stability Report (FSR) from the Reserve Bank (RBNZ) was cautiously reassuring: the country’s financial system is sound, though vulnerabilities remain. More>>