Search Engine Optimisation, Helping NZ Businesses

Search Engine Optimisation, Helping NZ Businesses

The New Zealand economy is often described as being one of the most entrepreneurial and technologically savvy nations in the developed world, with approximately 80% of the population or 3,360,000 million active Internet users .

The emergence of websites such as Trade Me highlight the enormous reach and the economic potential that can be derived from Internet related businesses. Therefore, it is becoming increasingly important for Kiwi companies to have a good, useable, customer friendly website. However, the problem with just creating a website and putting it on the Internet is that often potential customers cannot find your website, or worse still are directed to a competitor’s website whilst looking for yours; It’s a bit like having a party and not telling anyone where it is. You’ll be sitting there wondering why nobody’s turning up. The solution to this problem is known as Search Engine Optimisation (SEO), ‘A diverse set of activities to increase the number of desirable visitors to your website via Search Engines’. One of the great things about Search Engine Optimisation is that there is a great deal of intent out there, with a large number people who already want to find a particular product or service. All SEO does is convert that intent into action. It takes hot prospects and directs them towards fulfilling their intent

Most Internet users looking for goods or services begin their online search via a Search Engine, most notably through the most popular search engine Google which accounts for approximately 92% of all New Zealand searches in July 2009 . In order to rank highly, appear on the first page or even top of the search results, a carefully planned and executed SEO campaign must be undertaken.

There is a wide range of SEO specialists in New Zealand, but also a wide range of cost levels and level of expertise. Some web companies pretend to be SEO specialists and make it up as they go along. Richard Conway, managing director of Pure SEO (www.pureseo.co.nz), an Auckland based SEO and Internet Marketing company says that “Choosing the correct Search Engine Optimisation company is crucial. We get our clients fantastic results but some of them have been burned by SEO providers promising the world in five minutes, and failing to deliver”.

Pure SEO works with a disparate array of clients from small businesses, such as Creative Embroidery, an Auckland based embroidery company who have been steadily climbing up the search rankings in the last four months. To large international corporations, such as The Stamford Corporation who have just signed with Pure SEO to work on the launch of their new website for The Stamford Residences, arguably Auckland’s finest residential apartment development.

Richard has extensive SEO experience in the UK, he says “SEO in New Zealand presents fantastic opportunities for companies wanting to get in at the beginning and reap the long term rewards of the early-adopter”

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