Growth Prompts Name Change to Hansells Food Group

Growth Prompts Name Change to Hansells Food Group

One of New Zealand’s leading export companies – Old Fashioned Foods – is set to ‘ring in the changes’ with a change in name to Hansells Food Group Limited.

The Group’s Chief Executive Officer, Ross MacKenzie, said the move which caps off Hansells’ recent 75th anniversary, was prompted by the company’s further expansion into offshore markets, coupled with the growing strength of the Hansells brand.

“We have been enjoying unprecedented growth across all of our brands and are set to make further inroads into the USA and Canada. Unfortunately, the Old Fashioned Foods brand cannot be used in those regions, therefore, the shift to Hansells Food Group is a good solution.”

For a company that began as a supplier of individually-packaged steamed puddings and desserts, Hansells Food Group has gone from strength-to-strength. The company currently produces just over 25 million puddings each year and earns over 50 per cent of its $120 million revenue in overseas markets.

“We now supply products to many parts of the world including, the United Kingdom, Australia and the Pacific Islands. Our Alfa One Rice Bran Oil has already become a global brand.”
In 2006, Old Fashioned Foods acquired the Hansells business which significantly broadened the organisations product range.
“While it will be business as usual, we’re expecting to see some really exciting opportunities for growth emerging this year and beyond.”

ENDS

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