Success for AIM Proximity at John Caples Awards

Media Release
29 March 2010

Success for AIM Proximity at John Caples International Awards

AIM Proximity was a five time winner at the John Caples International Awards held in New York on 25 March to honour the best in direct and interactive marketing around the world.

The Caples are one of the top international award shows for direct and digital marketing and count towards rankings in The Big Won Report which currently ranks AIM Proximity number two in the world in direct.

The Yellow Treehouse (an AIM Proximity, Colenso BBDO collaboration) continued its outstanding award run picking up two golds for Best Integrated and Best Interactive, as well as a bronze for Best Microsite.

AIM Proximity also took home a silver for best Interactive Consumer Campaign for its ‘Love Conspiracy’ campaign for The Warehouse. The campaign, to help guys impress their girlfriends on Valentine’s Day, successfully integrated the use of website, email, webcam and AR technology, along with a simple press ad to create what AIM believes is a world first – a individually personalised AR message.

AIM Proximity Wellington received a Silver in the Best Branded Consumer Website category for the ‘Fame or Shame’ campaign for the Accident Compensation Corporation. The online interactive game highlighted potential hazards around the house and illustrated how to avoid injury in a humorous way.

Adam Good CEO of AIM Proximity said it was a great night not only for AIM Proximity but for the wider network. “We are thrilled that for the sixth year in a row, Proximity and BBDO combined to be the most awarded agency network at the Caples Awards.

“It was also great to see the uArt iphone mobile application for Procter & Gamble company take out a Bronze in the Mobile category. This was a collaboration between BBDO New York, Proximity Singapore, DesignWorks at BBDO and AIM Proximity Wellington who developed the virtual facial hair application for Gillette,” said Adam.

Nick Worthington, Executive Creative Director of AIM Proximity and Colenso BBDO said it was great to see New Zealand once again performing so well on the world stage.

“Once again there was a great showing from New Zealand and we expect this to continue under the leadership of AIM’s new creative director Michael Barnfield, who joined us earlier this month and is already making a big impact.”

For a full list of winners visit caples.org.

ENDS

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