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Fiat Wants Your Face

Fiat Wants Your Face!

Fiat wants Kiwi faces and it wants them to replace the paint on its 500,000th Fiat 500!

The Italian car maker is looking for Kiwis who have bought the chic 500, or who are simply fans, to log on to their web site and submit their picture so they can join 1500 like-minded 500 owners and fans from around the world whose pictures will be stuck onto the half millionth Fiat 500, which has been produced just 31 months after the 500 was launched.

Bookings for a place on the car will become available from this week (3 May 2010). Users simply log on to and use the special application showing a plan view of the Fiat 500. A few minutes later, after registering, they can book one of the free spaces online by sending a photograph.

Seventy per cent of the places are reserved for Fiat 500 owners. Users can also attach a short text describing their relationship with the car, or a link either to a personal video on YouTube or to their personal Facebook page.

The show car will be ready three weeks after the booking stage is concluded and will feature in forthcoming events and international motor shows. The Fiat 500 Thousandth will be the first ‘collective car’, a further confirmation of the spirit of the original model with potential customers being involved from the earliest stages of design.


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