The iconic store has a double celebration

MEDIA RELEASE JUNE 2010

PUMPKIN PATCH IS NUMBER ONE
The iconic children’s wear store has a double celebration

Pumpkin Patch’s milestone twentieth birthday comes hot on the heels of an official recognition by New Zealanders of its exceptional company values.

Pumpkin Patch is celebrating its birthday in style with new collections and in-store promotions kicking off throughout June. And the icing on the cake is Pumpkin Patch’s recent ranking as #1 in the Roy Morgan research into overall customer satisfaction, ranking the highest amongst all of the 66 stores measured across non-food retail sectors - not to mention beating out several strong brands to shoot ahead as one of only two New Zealand companies to rate over 90%.

Overall customer satisfaction is not just how well the stores serve their customers, but encapsulates all aspects of the Pumpkin Patch brand that ultimately make New Zealanders trust them and shop with confidence: excellent service, fashion, quality and value. With this achievement, Pumpkin Patch has proven their ability to change with the times and respond to consumer needs is still going strong.

Mark Dansey, head of New Zealand operations at Roy Morgan Research, says: “Pumpkin Patch is a successful New Zealand company that is making waves in international markets. The cornerstone of this success is clearly good customer satisfaction.”

Despite its incredible success (since its humble beginnings as a mail order catalogue in 1990, it now has 220 stores worldwide and is sold in 20 markets), Pumpkin Patch has retained its grass roots values and continues to employ over 300 kiwis in its head office, and another 650 around the country - many of them still there after 10 or 15 years.

The designs have remained new and exciting while retaining the highest quality and functionality, made from 100% cotton natural fabrics and with prices having held true over the years - all features that Pumpkin Patch has built its iconic reputation on.

At this time of celebration, CEO Maurice Prendergast says, “our twentieth birthday is a testament to Pumpkin Patch’s unwavering commitment to our customers, and these results are a real and tangible measure of customer satisfaction across our market. It’s a double achievement for us and reinforces the fact that you should never waver from your true company values even during challenging times.”

A brand that has now been measurably recognised for its ability to provide its customers with outstanding overall satisfaction, it could be said that the others just aren’t “a patch” on Pumpkin Patch.

ENDS

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