World set to follow New Zealand’s Audi success

World set to follow New Zealand’s Audi success

Audi No. 1 in luxury market in New Zealand for the last 3 years

New Zealand’s GM says Audi “definitely” will soon be global leader

Growth strategy based on product innovation and ranging

Local leader

Audi has its sights firmly set on becoming the number one premium brand in the world, just like it is here, revealed Dane Fisher, Audi of New Zealand’s General Manager.

New Zealand is ahead of the curve in terms of its preference for luxury European motor vehicles, having chosen Audi as their number one premium brand for the past three years.

Statistics released this week by the Motor Industry Association show that Audi has held its position as local market leader for the first six months of 2010, up a signifciation 36% YTD and outselling its closest competitor by 11%.

“Audi’s success in New Zealand is largely due to how our cars fit perfectly with the active Kiwi lifestyle,” said Fisher. “We choose Audi vehicles because they are luxurious, powered by cutting edge technology, and are designed with both form and function in mind.”

Global vision

Internationally, Audi recently broke through sales records, selling more than 450,000 cars in the first few months of 2010, an increase of more than 20% over the same period last year.

Audi’s global popularity has steadily grown to the point where it is poised to take over the world number one spot by 2015.

“It won’t happen in 2010,” said Fisher, “but it will definitely happen within the next few years.”

Strategy in action

If the new A1 is as successful as the early orders indicate, this could happen much sooner, although Fisher says that this is only one part of the strategy.

“We are the first company in the market to really offer a small premium car that delivers first-class comfort and drive in a compact way,” added Fisher.

“It’s a fine example of what can be created when a company invests substantially in new technologies and products, which is what Audi did during the recession when many other brands put on the brakes.

“Our focus is on offering an attractive model range to discerning drivers. With the A1, the all-new A8, RS5, Q3 and R8 V10 all due for release over the coming months, I’m confident that Audi’s momentum as the world’s most prestigious brand will continue to grow both locally and around the globe.”

ENDS

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