Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


Farmers’ Markets Support Local Food Producers

8 JULY 2010
Farmers’ Markets Support Local Food Producers

The key to the ongoing success of Farmers’ Markets in New Zealand is that they support the food producers in their respective regions.

A number of Farmers’ Markets around the country were set up by disenchanted growers, many of whom had, until then, relied entirely on the wholesale system as an outlet for their produce. Having access to a local Farmers’ Market has allowed many growers to become price makers and not price takers. For many, this has meant the difference between a viable business and no business at all.

There are now over fifty Farmers’ Markets trading weekly throughout the country, from the Bay of Islands in the north to Invercargill in the south. In New Zealand, an authentic Farmers’ Market is a market where growers and food producers, from a defined local region, sell their products direct to the public. This keeps the food chain short and the food fresh as there are no ‘middlemen’.

Farmers Markets New Zealand, Inc. is a national body set up in 2006 to foster the development of Farmers’ Markets around the country with a stated aim of spreading a passion for fresh, local, authentic food.
The growing popularity of Farmers’ Markets in New Zealand is testament to this philosophy and is proof that it is a sustainable business option for many growers and producers to sell direct to the consumer. The increasing public awareness of the origin of the food it consumes, combined with climate change concerns, respect for local resources and regard for sustainable agriculture are just a few of the reasons why Farmers’ Markets are flourishing in New Zealand and around the world.

It is not surprising that the influential chefs of the country are proud to use fresh, locally-sourced and produced ingredients wherever possible. Farmers' Markets offer an all-round authentic food experience - seasonal selection of the freshest foods and excellent value for money.

Taking a look at the faces of the customers at local Farmers’ Markets and comparing them to those in a typical supermarket - it is obvious who is having the most fun…!


© Scoop Media

Business Headlines | Sci-Tech Headlines


Federated Farmers: NAIT Levy Increases Must Achieve Accurate, User-friendly System
Nobody welcomes extra costs but if OSPRI is to catch-up on under investment in the NAIT platform and deliver on its workability and farmer support, levy increases are probably necessary, Federated Farmers says... More>>

Westpac: More Job Opportunities, But Growth In Workers’ Earnings Remains Subdued

The Westpac McDermott Miller Employment Confidence Index rose 1.2 points in the December quarter, to a level of 106.9. This was the sixth straight rise in the index since the Covid-19 lockdown in 2020. Michael Gordon, Acting Chief Economist for Westpac, noted that the rise in the index has largely been driven by perceptions... More>>

Statistics: Card Spending Continues To Increase As COVID-19 Restrictions Ease

The busy Christmas period combined with easing COVID-19 restrictions helped to increase card spending in December 2021, Stats NZ said today... More>>

TradeMe: Job Market Ends 2021 On A High With Record Number Of Vacancies
The New Zealand job market finished 2021 on a high note, with the ball still firmly in the job hunters’ court, according to the analysis of 69,600 vacancies listed on Trade Me Jobs for the quarter ending 31 December (Q4)... More>>

Insurance Council of New Zealand: September South Island Windstorm Cost $36.5 M Raises 2021 Extreme Weather Claims Total To $321.6 M

Gale force winds and storms between 9 and 13 September 2021 resulted in insurers supporting communities to the tune of $36.5 m. This is a significant rise, of $16.7 m, on preliminary figures for the event and lifts the end of year total for all extreme weather events in 2021 to $321.6 m... More>>

Statistics: Building Consents Hit New Highs In November
There were a record 48,522 new homes consented in the year ended November 2021, Stats NZ said today. This was up 26 percent compared with the year ended November 2020... More>>