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Magazine Readership Increases
Magazine Readership Increases
“More and more people are reading magazines according to the latest round of readership and circulation audits. 85% of all magazines have increased or maintained their readership period on period. Particularly strong growth is coming from magazines giving practical value to readers about topics such as gardening, cooking, decorating and lifestyle” says MPA Chairperson, Lynley Belton.
Latest media usage data from Nielsen Media Research shows that consumer usage of various types of media has remained relatively similar over the past year, the only exception being a 2% increase of heavy internet users. But new Readership data from Nielsen shows New Zealanders continue to actively engage with magazines as an important part of their leisure. Readership:
More males are reading sports magazines in the year ended June 2010 compared with the previous year. 34% of Males aged 15+ and who are main household shoppers are reading sports magazines, an increase of 5% over the past year.
Women’s Interest and Sport and Fitness titles in supermarket sales also showed a small % growth vs. last year, while the Sport and Fitness category overall had a 9.7% growth in service stations sales compared to 2009.
Six titles in the Home, Gardening & Entertaining categories show significant increases. Readership of these categories among females aged 20-59 yrs has increased to 56%.
The top five consumer magazine weeklies are read by 54% of females aged 25-59 yrs (NZ Woman’sWeekly, Woman’s Day, TV Guide, New Idea, That’s Life).
The top five consumer magazine monthlies are read by 60% of females aged 25-59 yrs (Skywatch, Australian Women’sWeekly, NZ House &Garden, Readers Digest, National Geographic). Readership by females with a household income above $80,000 (246,000 people) grew by 15% forWomen’s Lifestyle titles. Circulation
New Audit Bureau of Circulation (ABC) figures are also now available on www.abc.org.nz for the period December 2009 – June 2010. 62 magazine titles, across a range of categories, show circulation increases over the past 6 months. Of particular note are circulation increases for many fishing, boating, car and sport titles. Information on individual titles can be obtained directly from publishers.
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