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ecostore’s global expansion gets a boost in US

ecostore’s global expansion gets a boost in US

ecostore’s expansion into the huge North American market has received a two-fold boost, with its baby care products receiving top US safety ratings, and a new manufacturing plant in Michigan.

ecostore achieves top US safety ratings

The independent laboratory tests showing the baby products have no harmful chemicals have been posted on Skin Deep, the influential consumer information service on [1]

ecostore founder and CEO Malcolm Rands says Skin Deep, created by the American-based Environmental Working Group, is recognised globally as the go-to safety guide to cosmetics and personal care products.

“To have a high rating on that site is very important, and incredibly pleasing for us as we look to make a real impact in the US market,” he said.

The products tested were ecostore’s Sleepy Time Bath, Baby Shampoo, Baby Body Wash, Baby Moisturiser and Baby Nappy Balm. Based on testing, all scored in the safest possible range of Skin Deep’s rating system.

ecostore now manufacturing in the US for that market – reducing carbon miles

To cap a milestone month, ecostore USA celebrated the opening of its manufacturing facility in Michigan on 30 July.

Malcolm Rands says this reflects ecostore’s global philosophy to support local manufacturing – both to reduce carbon miles and create local employment.

In December last year, ecostore USA purchased an existing factory which has been completely refurbished to become the new location of ecostore USA’s home base.

The 3,350sq m factory in Auburn Hills manufactures and packages all products for the North American market except some bar soaps, which are made in New Zealand. All products are 100 per cent recyclable, and Malcolm Rands says they are currently measuring their carbon footprint with a view to manage, reduce and offset the remaining unavoidable CO2 emissions.

Local employment opportunities

The opening of ecostore’s new manufacturing facility brings 35 new jobs to Michigan. As it expands its operations over the next five years, ecostore expects to employ fifty people.

“The new manufacturing facility will provide local job opportunities to Michigan residents and will help bring economic vitality back to the state,” says Rands.


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