phil&teds – Would you like skincare with that?

For Immediate Media Release
Dominion post

phil&teds – Would you like skincare with that?

Date: 1 September 2010
Press Release: mahu

Mountain Buggy isn’t the only acquisition international multi award winning buggy company phil&teds have made in recent times. phil&teds have also taken a shareholding in mahu mother and baby skincare.

Phil & Teds CEO Campbell Gower says his partnerships with small businesses enable him to pass on knowledge and share in the success of his co-owners, while his business partners get a vital leg up from the world-class design and branding expertise for which phil&teds has become known. The phil&teds way involves short design-to-manufacture timeframes, an optimistic outlook, strong branding and exporting potential. Gower saw potential in the uniqueness of mahu from the beginning.

Gower was attracted to mahu skincare because of its backing from key influencers in the pregnancy and baby market – midwives, Plunket and birth centres/hospitals nationwide. “mahu is created and recommended by New Zealand midwives. This fact, together with its 'made in New Zealand', natural, safe, healthy positioning means it just works”, says Gower.

Since mahu joined the phil&teds line up of brands, which includes Mountain Buggy, mokopuna and Whispbar, mahu has grown in leaps and bounds. It has secured a contract to supply all Progressive stores - Countdown, Woolworths and Foodtown nationwide and is working with Foodstuffs to secure New World supermarkets nationwide.

Co-founder Kathryn Fromont says “We met Campbell at a Parent and Child Show in Birmingham, UK. Once we'd spent some time working through how both companies could work together the mahu brand was created. phil&teds are hugely successful", says Fromont. "That backing behind us definitely helps".

Day to day management of mahu skincare still rests with the founders - brother and sister team, Kathryn Fromont and Andrew Hugill, whose passion for safe, healthy skincare for mother and baby runs deep. Fromont’s background includes midwifery and nursing, so pregnancy and baby knowledge along with networks into the industry is hugely beneficial for mahu.

With eyes firmly fixed on global export markets mahu is poised to take their premium everyday pregnancy and baby skincare to mums throughout the world.

ENDS

For more information please go to www.mahu.co.nz

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