Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


One Square Meal signs IMG as USA agent

MEDIA RELEASE - for immediate release - 23st September 2010

Star Connection for Kiwi Company

One Square Meal signs IMG as USA agent

What do Roger Federer, Rafael Nadal, Venus Williams, Maria Sharapova, Tiger Woods, Kate Moss, Heidi Klum, and Drew Barrymore have in common with the Christchurch-based One Square Meal brand? They all have IMG as their agent.

The One Square Meal brand has had a star connection with US-based partner, Phil Keoghan for some time. However that connection has been strengthened by the appointment of IMG Worldwide as the official agent for One Square Meal in the US.

One Square Meal is owned by Christchurch business Cookie Time. The nutrition brand shot to local fame by winning three gold medals for innovation in the 2006 NZ Food Awards and last year entered the US market as a result of partnering with US-based host of The Amazing Race, ex-Cantabrian, Phil Keoghan.

"Now the appointment of IMG enables us to extend the global reach of One Square Meal further," says Cookie Timeís General Manager, Lincoln Booth.

"There is serious international horsepower in IMG, particularly in the US which is a key market for us," he says.

IMG Worldwide is a global sports, entertainment and media business, with nearly 3,000 employees operating in 30 countries around the globe. IMG Licensing, one of the core business units of IMG Worldwide, provide expertise in a number of different markets and services outside of sports, including corporate trademarks, brands, entertainment and celebrity properties.

"Our partnership with IMG will enable us to connect with manufacturing and licensing partners, plus open doors that we just couldnít open from the other side of the world," says Mr Booth. "The fact that IMG represent Phil as well is a bonus."


© Scoop Media

Business Headlines | Sci-Tech Headlines


Energy Resources Aotearoa: Doubling Of Coal Use Shows Need For Local Natural Gas

New figures showing a near doubling of coal-fired electricity generation highlight New Zealand’s energy shortage and the need for natural gas as a lower carbon alternative, according to Energy Resources Aotearoa... More>>

E Tu: ‘Sense Of Mourning’ As Norske Skog Mill Set To Close

Workers at Norske Skog’s Tasman Mill now know they’ll be losing their jobs in little over a month’s time.
On Wednesday afternoon, workers were told the mill will be stopping production from the end of June... More>>

Stats NZ: Card Spending Sees Strong Growth In May

Seasonally adjusted card spending rose by $189 million (2.3 percent) between April 2021 and May 2021, Stats NZ said today.
Spending rose across all industries for the first time since New Zealand moved to level 1 in June 2020... More>>

Catalist: NZ’s New SME Stock Exchange, Gets Licence To Go Public

New Zealand has a new stock exchange – designed specifically for small and medium-sized businesses (SMEs) to raise up to $20 million a year from the public.
Called Catalist, the exchange has already been successfully working the private investment sector.... More>>

E-Commerce: Over 40% Of Those Engaged In The Bitcoin Community Are Millennials

Bitcoin has emerged to be a popular topic among millennials with digital currency increasingly being viewed as a potential source of creating wealth through investments. The interest in bitcoin by millennials signals the role this age group plays in the possible realization of the digital currency’s mass adoption... More>>

Stats NZ: New Zealand Is Getting Drier

While there is natural variation in precipitation due to seasons and cycles, New Zealand appears to be getting drier, Stats NZ said today... More>>