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Online Store Showcases Leading Designer Brands
FOR IMMEDIATE RELEASE – September 29 2010
Precious Peg Online Store Showcases Leading Designer Brands
An
innovative online fashion store featuring leading New
Zealand and Australian designers has been launched by a
young Queenstown company dedicated to showcasing top
Australasian labels and creating an exciting online shopping
experience.
Precious Peg is inspired by three friends whose vision is to become Australasia’s premier online fashion store. Their combined talents and expertise have produced a creative, fresh online store with the emphasis on simplicity and interactivity, enhancing the exclusive designer’s brands.
The team includes Lani Arnott, a practising solicitor specialising in property and business law, Sonia Ross, a freelance graphic designer currently working in the IT Department of a small business accounting firm, and James Arnott a director of the high profile Cook Brothers Bars and expert web developer.
Precious Peg has launched featuring Karen Walker, Kate Sylvester, Sylvester, Zambesi, Stolen Girlfriends Club, Turet Knuefermann (TK Store), Maaike, LIFEwithBIRD, Karen Walker Eyewear and Karen Walker Jewellery.
“We believe Precious Peg brings a new level of online fashion shopping to customers all over the world,” says Lani. “We are totally customer focused from the design of the website to the delivery of our exclusive clothing and accessories.”
“The target market is 20 to
50-year-old women, with disposable income who are
short
on time, but know what they like. They appreciate the
instant satisfaction online shopping provides, they are
internet savvy and look for user friendly and designer led
technology.”
Precious Peg is creative, fresh and motivated to succeed.
“The early feedback we have had from clients is that it ticks all the boxes,” says Lani. “We think we will meet a demand for quality online fashion shopping that has not previously been available and we are excited about the potential of Precious Peg to develop into a significant online platform for Australasian designer labels.”
ENDS
www.preciouspeg.com
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