Meet The New Myspace
Meet The New Myspace
Myspace Debuts New
Beta Website, New Brand and Suite of Products That Focus on
Social Entertainment for Gen Y
Myspace
today announces a completely redesigned website, a new brand
and a suite of new products that together redefine the
company as a social entertainment destination for 13-34 year
olds. The new Myspace will give users tailored
recommendations based on their interests and behaviour on
the site, and will encourage the discovery of new
entertainment with real-time trending reflecting what’s
popular across Myspace at any time.
The entertainment experience will span music, celebrities, movies, television, and games and will be available through multiple platforms, including online, mobile devices and offline events.
“This marks the beginning of an exciting turning point for Myspace. Our new strategy expands on Myspace’s existing strengths - a deep understanding of social, a wealth of entertainment content and the ability to surface emerging cultural trends in real-time through our users,” said Mike Jones, CEO of Myspace. “Myspace is unique in that it is powered by the passions of our users, who program the site by expressing interests, sharing tastes and knowledge around particular topics, and scouting out up-and-coming subcultures. This is the just the first step, and there will be many more features, programs and improvements to come.”
Specifically, Myspace will provide people with the ability to:
• Discover and
engage with Myspace’s broad array of programming,
including originals, exclusives and content from around the
Web.
• Express, collect, and display their
creations and interests on their profiles and through
sharing tools.
• Connect to other fans
with similar tastes.
Myspace will also focus on promoting curators - a subset of its audience whose reputation and knowledge around particular entertainment topics and emerging cultural trends make them uniquely influential - by supporting them with the resources, tools and platform to expand their reach within the Myspace community.
Newly
Designed Beta Site
Myspace has completely rebuilt its
website, with a new visual identity and product features
that put content center stage. From the color palette to the
way the site is organized to the improved navigation,
everything has been redesigned to help people easily find
relevant content.
The redesigned Myspace
welcome page showcases fresh content as it bubbles up across
the beta site in real-time. Additionally, once a user logs
in to Myspace, the page will instantly populate with content
based on the individual’s interests, creating a unique,
contextually relevant discovery experience.
Registered
users can now also toggle between three different views of
the homepage, each specifically designed to display their
stream in the way that resonates most. These
include:
• List view: Traditional view
• Grid view: A magazine-like
format
• Play view: A video format that allows
users to watch, forward, and resize their updates to full
screen
To complement the online experience, Myspace will soon release a mobile version of the beta site, accessible on any mobile browser. A new Myspace app for iPhone and Android devices will follow later this year.
New
Products
Myspace has released a suite of initial
features that empower people to discover, collect, and
display entertainment content, while also offering tailored
recommendations. These features
include:
• Topics – Myspace
features more than 20,000 entertainment-focused, dynamic
pages organized around topics. These pages provide a
centralized location to view aggregated information about
specific subject matter from a wide variety of news sites
and blogs including MTV, Los Angeles Times, Access
Hollywood, New York Times, Village Voice, and
Just Jared.
• Content Hubs –
These comprehensive entertainment destinations are
specifically dedicated to movies, television, and
celebrities. The pages combine programmed editorial with
trending articles that feature news, videos and photos from
various content partners. Additionally, each individual
article within the hubs recommends related content and
Topics. Hubs focused on games, comedy, sports and fashion
will be revealed in the coming months.
• Personalized
Stream – The new stream automatically learns what to
feature based on a user’s preferences and habits, so they
see more of what they love and less of what they don’t.
• Recommendations – This feature
recommends relevant topics and other fans based on
algorithms that learn the type of content a user views,
listens to or watches and from whom or where they discovered
it.
• ‘Right now on Myspace’ – This feature shows trending content in real-time on Myspace, helps fans find recently added music and videos, and lets them listen or watch right from the interactive chart. Myspace uses these trends to inform recommendations that promote discovery and engagement.
• Discovery Tab – This always-accessible tab combines videos that friends are watching with what’s trending in real-time on Myspace. Scroll to the top of any page, and the new Discovery Tab drops down as a horizontal film strip.
• My Stuff Tab – My Stuff is an easy way to see all that’s personal to a user – their profile, photos, videos and uploaded content, structured as a drop-down menu with different content areas.
• Badges – This feature recognizes and rewards
curators and fans for their social activity around
entertainment topics on the beta site and promotes them with
badges – graphic icons that appear in a user’s stream.
New Brand Identity
Myspace has also
introduced a new logo that captures its revamped brand
identity and values. The bracket in the logo represents a
space where people can express themselves, enabling users to
personalize the logo and make it their own – just as they
can throughout Myspace.
The newly-designed Myspace begins
rolling out today in beta and will be available to all users
worldwide by the end of November. New users will have
immediate access to the beta site. For more information,
please visit www.myspace.com/newmyspace.
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About Myspace
Myspace,
Inc. is a leading social entertainment destination powered
by the passions of fans. Aimed at a Gen Y audience, Myspace
drives social interaction by providing a highly personalized
experience around entertainment and connecting people to the
music, celebrities, TV, movies, and games that they love.
These entertainment experiences are available through
multiple platforms, including online, mobile devices, and
offline events. Myspace is also the home of Myspace Music,
which offers an ever-growing catalog of freely streamable
audio and video content to users and provides major,
independent, and unsigned artists alike with the tools to
reach new audiences. The company is headquartered in Beverly
Hills, CA and is a division of News Corporation. (NASDAQ: NWS, NWSA; ASX: NWS, NWSLV)
ends