BPA-free babyfood has two weeks of tastings

Media release

15 November 2010

BPA-free babyfood has two weeks of tastings

Natural and nutritious Natureland calls mums and babies to Countdown

Branded the kind of food mums would cook themselves, Natureland, the New Zealand made baby food is inviting parents of infants and toddlers to Countdown supermarkets in Auckland and Christchurch over the next two weeks.

The all natural baby food is holding a series of special promotional days from 9:30am to 4pm, offering free tastings of 10 baby meals, complimentary tote bags and discount coupons. The promotions are part of a national roadshow by family owned Natureland, after a successful Trans -Tasman launch earlier this year.

Natureland was the first mainstream baby food offering in both New Zealand and Australia to come in the form of a Bisphenol A (BPA)-free pouch. BPA is a chemical used in plastic packaging that has been linked to obesity, diabetes, breast cancer and hyperactivity. The innovative pouch also has a child-safe mono-piece cap.

“Like food from your own kitchen, Natureland does not compromise on quality or nutritional value,” says Natureland Brand Manager Dooley Crighton. “We’re committed to making the best baby food with all the goodness, flavour and nutrients sealed into a safe, BPA-free pouch.

Our in-store tastings provide mums with the opportunity to taste our baby fruits and baby desserts range before they purchase. I encourage parents who are seeking convenient, affordable, nutritious and tasty baby foods to come see us at Countdown,” says Dooley.

Natureland contains no added sugar, salt, artificial flavours or thickeners and is available in 16 different flavours. Its vegetable ingredients are steamed so as not to lose nutrients. Its pouch packaging preserves flavour and freshness, ensuring it is free of additives and preservatives.

The convenience of the Natureland pouch makes it popular with parents like Siobhan Ainsley, a working mum from Pukekohe who says, “I like that I can keep a pouch in my baby bag and feed Niamh one spoonful at a time and know the rest stays fresh for later, instead of dishing up all the contents of a jar at once and half going to waste.”

The Natureland range caters for babies from six months to three years, offering gluten and dairy free options and is available in flavours for every meal time.

Dooley Crighton says traditional custard recipes vanilla, banana and chocolate are a welcome addition to the range, "While many mothers view dessert as an unnecessary indulgence, nutritionally, it is the ideal opportunity to ensure our babies receive vital foods for optimal growth and development. Our baby custards are a natural source of calcium, packed with 40 percent fruit puree and are egg and gluten free, which is great news if your family has a history with food allergies.”

Following a hugely positive response from visitors to Auckland’s ASG Parent & Child Show, Natureland and its baby café will next exhibit at ABE’s Bagels Teddy Bear’s Picnic at Western Springs on 5th December.

This week, Natureland launched an online shop at its website (www.naturelandbaby.co.nz) which also features monthly promotions and a Baby of the Week photograph contest. The Natureland Facebook page (www.facebook.com/naturelandbaby) is currently running a sweepstake to win an iPad and the brand can also be followed on Twitter (http://twitter.com/Naturelandbaby).

Natureland is available in supermarkets throughout New Zealand and Australia.

ENDS

Notes to editors

Tastings Schedule:
W/c 15 November
Monday 15th November – Greenlane Auckland Countdown
Monday 15th November – Milford Auckland Countdown
Monday 15th November – Northlands, Christchurch Countdown
Tuesday 16th November – Eastgate, Christchurch Countdown
Tuesday 16th November – Botany Town Centre, Auckland Countdown
Tuesday 16th November – Grey Lynn, Auckland Countdown
Wednesday 17th November – Highland Park, Auckland Countdown
Wednesday 17th November – Sylvia Park, Auckland Countdown

W/c 22 November
Monday 22nd November – Manukau, Auckland Countdown
Monday 22nd November – Meadowbank, Auckland Countdown
Monday 22nd November – Greenlane, Auckland Countdown
Monday 22nd November – Northwood, Christchurch Countdown
Tuesday 23rd November – Westgate, Auckland Countdown
Tuesday 23rd November – Lynn Mall, Auckland Countdown
Tuesday 23rd November – Eastgate, Christchurch Countdown
Wednesday 24th November – Barry’s Point Road, Takapuna, Auckland Countdown
Wednesday 24th November – Glenfield, Auckland Countdown

Tastings Menu - Meals/Flavours:
Banana & Berries Puree
Apple Pear & Grape Puree
Apple & Mango Puree
Apple & Blackcurrant Jelly
Chocolate Custard
Vanilla Custard
Pear & Rice Cereal
Summer Fruit Cereal
Apple Carrot & Parsnip
Pea, Pear & Broccoli

ENDS

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