Play TV Is Launched

Auckland, 12 November 2010:

Play TV Is Launched

Sony Computer Entertainment New Zealand (SCENZ) today announced they will launch PlayTV™, a high definition personal video recording device (PVR), (RRP $199.95) for viewing via PlayStation®3 (PS3™) on the living room TV. PS3 owners in New Zealand can watch, pause and record Freeview|HD® digital television, either on a big screen TV, or when they are on the go with PSP™ (PlayStation®Portable), Sony Vaio laptops and Sony Ericsson’s AINO mobile phone. PlayTV will be available in stores on 25 November 2010.

David Hine, Sales and Marketing Director, Sony Computer Entertainment New Zealand says, “PS3 in New Zealand has today made a very significant leap forward with the addition of TV services to its already broad home entertainment credentials. PlayTV delivers all the features other premium PVR devices do and more, at a fraction of the cost.”

“Anyone looking for the best value home entertainment solution, offering something for the whole family, should see PS3 as the only real contender for pride of place under their living room TV. Everyone knows PlayStation3 is a phenomenal gaming device that also enables you to watch Blu ray movies. Earlier this year TVNZ Ondemand, Vidzone (free music video service) and MUBI (ondemand festival movie service) became available via the PS3. Now with the addition of PlayTV, the game really is just the start of the home entertainment experience with PlayStation3.”

PlayTV
PlayTV is a new device that connects via USB to PS3, instantly adding PVR and twin digital TV tuner functions to the PS3 entertainment suite. PlayTV is simple to use, features up to 13 day electronic programming guide and has no ongoing subscription costs. It is endorsed by Freeview, which promotes free-to-air digital television in New Zealand, giving consumers greater choice when switching from analogue to digital high-definition television.
Sam Irvine, General Manager, Freeview, says, “We are all about providing more at Freeview. More channels, with more of the best entertainment and content, giving New Zealanders access to more choice in free-to-air digital television without a monthly subscription. The association between Freeview and PlayStation gives consumers another option when making the switch to digital television. Making Freeview accessible to more Kiwis via the PS3 and PlayTV also helps as the country gets ready for digital switch over in 2013.”

With twin tuners, PlayTV allows you to watch one programme while recording another and even record television at the same time as playing a game or enjoying a Blu-ray movie. Owners can then either watch their pre-recorded programmes on the TV at a convenient time for them, or alternatively on the go via Remote Play on PSP, selected Sony Vaio laptops, or Sony Ericsson’s AINO phone.

PlayTV will be available in New Zealand from 25 November 2010 for RRP$199.95. To mark the launch of PlayTV, Sony Computer Entertainment New Zealand has announced a new bundle offer of a PS3 320GB console, coupled with PlayTV at no additional cost, for RRP$729.95 to offer the ultimate HD full entertainment suite1. One of the great features of PlayStation 3 is that the Hard Disc Drive can be easily upgraded – so you won’t run out of space. With a large storage capacity, combined with personal video recorder functionality, owners will be able to record hours of TV, with no ongoing subscription fees.

-ENDS-

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