Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 

Winner of inaugural New Zealand SEO Challenge

Winner of inaugural New Zealand SEO Challenge competition announced

New Zealand’s top Google search engine specialists created almost half a million Google entries as they battled for supremacy in the NZ SEO challenge competition. One emerged victorious.

Auckland, Tuesday November 30th- After three months of tough competition, the competition to find New Zealand’s top search engine optimisation (SEO) specialist is over.

More than 50 search engine specialists battled it out over the past three months to attempt to seize the top position on google.co.nz for the keyword – “quadracentifiable” – a fictitious word invented specifically for the competition. When the competition started on August 31st, there were zero entries listed on Google.co.nz for the search term “quadracentifiable”. Just three months later there are almost half a million entries.

Top of the list when the competition closed at 5pm on November 28th, was the website run by Michael Brandon of SearchMasters , the winner of the inaugural New Zealand SEO Challenge.

Competition organiser, Adam Hutchinson of Texsys in Christchurch, says he organised the competition to provide a way for search engine optimisation experts to showcase their skills, compare themselves against their peers and to learn from each other.

“With an increasing number of people using Google to search for information, ensuring your site is visible to people searching on Google has become incredibly important. That’s what search engine optimisation specialists do. They work with you to determine what search terms your site should be showing up for, and then work on structuring your website’s design and content before co-ordinating a number of initiatives to ensure it ranks as highly as possible against those search terms. That’s a skill that is part art and part science,” he says.

But, says Hutchinson, there are a lot of people touting themselves as specialists who are either using techniques – called “black hat” techniques – that run the risk of having your site banned by Google, or who are really not very expert in the art of optimising websites.

“So I thought a completion was a perfect way to allow kiwi search engine specialists to publically demonstrate their skills,” he says. “The best way to know for sure who’s good and who’s not is to provide a way for people to show what they can do. And along the way, they got to have some fun and learn some tricks from each other.”

Competition entrants demonstrated great innovation in some of the sites they’ve created, coming up with a huge range of definitions for the word “quadracentifiable”, and even, in one case, creating a website for a fictitious New Zealand band with hit songs like “Jeremiah was a Full Blog” and “How am I Supposed to Rank Without You?”

In the end it was, according to the winner, sheer hard-work, determination and time that won the competition. “The competition has been all about linking. Who has access to the most links, and the most powerful links from other websites into their competition website. If you need hundreds of other websites to link to you or to client websites, you need a good strategy, and you need it to be cost efficient. We wrote articles that contained links into our sites, then republished unique versions on many websites. The way we executed this proved to be the difference,” Brandon says.

Hutchinson says that the competition has been a lot of fun and a great success, and he looks forward to organising it again in 2011. In the meantime though, he says, the winner of the 2010 NZ SEO Challenge can legitimately brag that they’re New Zealand’s top search engine optimisation specialist.

ENDS

© Scoop Media

 
 
 
Business Headlines | Sci-Tech Headlines

 

Commerce Commission: Warns Genesis Over Business Billing Errors

The Commerce Commission has issued a warning to Genesis Energy Limited about billing errors concerning electricity line charges to business customers. Genesis reported the errors to the Commission. The Commission considers that Genesis is likely to ... More>>

QV: Tax Changes Yet To Dampen Red-Hot Housing Market

Just over a month has passed since the Government announced measures aimed at dampening the rampant growth of the property market, and yet the latest QV House Price Index data shows the market hit a new high in April. The average value increased 8.9% nationally ... More>>

Stats NZ: Consents For New Homes At All-Time High

A record 41,028 new homes have been consented in the year ended March 2021, Stats NZ said today. The previous record for the annual number of new homes consented was 40,025 in the year ended February 1974. “Within 10 years the number of new homes ... More>>

The Conversation: Why Now Would Be A Good Time For The Reserve Bank Of New Zealand To Publish Stress Test Results For Individual Banks

Set against the backdrop of an economy healing from 2020’s annus horribilis , this week’s Financial Stability Report (FSR) from the Reserve Bank (RBNZ) was cautiously reassuring: the country’s financial system is sound, though vulnerabilities remain. More>>

Reserve Bank: Concerned About New Zealand's Rising House Prices

New Zealand house prices have risen significantly in the past 12 months. This has raised concerns at the Reserve Bank of New Zealand – Te Putea Matua about the risk this poses to financial stability. Central banks responded swiftly to the global ... More>>

Westpac: Announces Strong Financial Result

Westpac New Zealand (Westpac NZ) [i] says a strong half-year financial result has been driven by better than expected economic conditions. Chief Executive David McLean said while the global COVID-19 pandemic was far from over, the financial effect on ... More>>