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Vodafone Wins Responsible Governance Award

Vodafone Wins Responsible Governance Award

Vodafone’s stance on handheld mobile phone use while driving has seen it win the 2010 Kensington Swan Responsible Governance Award, recognising outstanding stakeholder commitment.

Presented last night at the 21st annual Deloitte/Management Magazine Top 200 Awards, the organisers said this award reflects a company’s genuine understanding of our new world in which responsible, ethical and sustainable governance defines real success.

Tom Chignell, GM Corporate Affairs at Vodafone, says: “Mobiles and road safety was identified as a priority by our stakeholders. We responded by raising awareness of the dangers of using a mobile phone while driving and went a step further when stakeholders encouraged us to take a more aggressive stance.

“A decision to support a law change meant advocating a change which limited the revenue-generating usage of our services. However this was the right decision to make so in March 2008 we strengthened our position, publically calling for a ban.”

This year the award criteria were changed to reflect how responsible and ethical business practices were integrated into core governance, including demonstrating a commitment to engage stakeholders.

“This is the fourth year Vodafone has been a finalist in the category so it gives us great pleasure to win the award in 2010. To us this award means we understand the impact our business has on society, both positive and negative, and we have had the commitment to drive change when we need to,” adds Mr Chignell.

Vodafone also congratulates the other finalists in the responsible governance award category, New Zealand Aluminium Smelters and ANZ.


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