Kiwis Grab a Vintage Deal with New Partnership

Kiwis Grab a Vintage Deal with New Partnership

New Zealanders are consuming three litres more wine per year on average than we were ten years ago*. Now wine is about to become even more affordable thanks to new deal-a-day website, GrabOne Bottle.

GrabOne has partnered with online wine distributors Direct Wines to bring New Zealanders the most competitive daily wine bargains.

Launching today with Crichton Estate Barking Hedge Sauvignon Blanc 2008 for only $7 a bottle (61% off the $18RRP), GrabOne Bottle promises to bring Kiwis the best possible prices on quality hand-selected wines from around New Zealand and the world.

GrabOne Bottle promotes one new wine every day, available for just 24 hours. All distribution is handled by Direct Wines while GrabOne acts as the technology provider and marketing agent.

“The experts at Direct Wines will be taking care of the wine sourcing and distribution,” says Shane Bradley, GrabOne founder and CEO. “It’s their knowledge of the wine industry and experience with supply that has made this such a beneficial venture. Meanwhile the GrabOne team will be spreading the word about these fantastic wine deals.”

Direct Wines approached GrabOne in September to establish the joint venture.

“We looked a few options for this partnership, but felt that Shane and the GrabOne team were the guys to go with,” says Direct Wines Co-Director, Paul Newport. “We’re thrilled to partner with GrabOne and look forward to bringing Kiwis the best wines around at great prices.”

“With New Zealanders drinking more wine than ever, it made good sense to add this to our portfolio,” adds Bradley. “The timing is perfect too; we’ve launched GrabOne Bottle in time for Christmas so Grabbies can have superior wine on the table this silly season.”

Visit www.GrabOneBottle.co.nz for more information.

ENDS

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