Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 

Digital engagement and social media marketing

Ogilvy and Bullet PR launch

Ogilvy 360 Digital Influence, offering digital engagement and social media marketing

AUCKLAND, 16 December 2010 – Ogilvy NZ and Bullet PR have today joined forces to create a new digital engagement and social media marketing practice, Ogilvy 360 Digital Influence. Drawing on the proven technical expertise of Ogilvy Digital and Bullet PR’s extensive experience in online communications, Ogilvy 360 Digital Influence offers clients a powerful combination of digital communications, web development, search and social media marketing to deliver meaningful engagement with stakeholders. In addition, Bullet PR joins Ogilvy NZ, merging Ogilvy PR’s business into the one brand, Bullet PR, offering full service consumer PR, experiential marketing and corporate communications.

According to Ogilvy NZ Managing Director, Greg Partington, joining forces with Bullet PR makes sense. “Over the last few years Ogilvy has built an enviable reputation in the digital space, while Bullet PR has been the leader in online public relations in New Zealand for a long time,” he says. “The combination of these capabilities in Ogilvy 360 Digital Influence gives our clients world class social media marketing, building word of mouth, both on and offline.”

Nicholas O’Flaherty, Managing Director, Bullet PR says “Successful communication will always be based on universal principles such as clearly defined strategy, creative smarts, and measurement based on agreed business outcomes. But today it’s increasingly clear that a more integrated marketing offering generates the best overall results for clients, and that’s why we’re excited to be part of Ogilvy 360 Digital Influence.”

Greg Whitham, Head of Ogilvy Interactive and newly elected chair of CAANZ Digital Leadership Group, welcomes the move. “We have made significant inroads over 2010 - bringing notable presence to some of our largest clients within the digital social space. Having the direct contact and support of a proven industry leader like Bullet PR completes our offering, and will ensure that our clients’ share of earned media and word of mouth is dramatically in their favour.”

ENDS

© Scoop Media

 
 
 
Business Headlines | Sci-Tech Headlines

 


Bell Gully: Uncertainty Ahead With New Unconscionable Conduct Legislation

new prohibition against ‘unconscionable conduct’ in trade is one of a number of changes to the Fair Trading Act 1986 that come into force from 16 August 2022. The new prohibition may have wide-ranging implications for many businesses... More>>


Statistics: Food Prices Increase 7.4 Percent Annually
Food prices were 7.4 percent higher in July 2022 compared with July 2021, Stats NZ said today... More>>



REINZ: Market Activity And Prices Continue To Ease, First Home Buyers Start To Return To The Market

New Zealand’s winter property market continues its recent trend, slowing from the pace of sales and price rises of last year — properties stay on the market longer and median prices dip... More>>



Kiwi Group Holdings: Fisher Funds Acquires Kiwi Wealth Business

Kiwi Group Holdings Limited (KGHL) today announced the sale of Kiwi Wealth to Fisher Funds for NZ$310 million... More>>



Retail NZ: Welcomes Return Of Cruise Ships

“Cruise visitors were big spenders in retail prior to COVID-19, and retailers in Auckland will be celebrating the arrival of P&O’s Pacific Explorer this morning... More>>



ASB: Full Year Results: Building Resilience Today And For Our Future

In its 175th year, ASB has reported a cash net profit after tax of $1,418 million for the 12 months to 30 June 2022, an increase of $122 million or 9% on the prior year... More>>