Digital engagement and social media marketing
Ogilvy and Bullet PR launch
Ogilvy 360 Digital Influence, offering digital engagement and social media marketing
AUCKLAND, 16 December 2010 – Ogilvy NZ and Bullet PR have today joined forces to create a new digital engagement and social media marketing practice, Ogilvy 360 Digital Influence. Drawing on the proven technical expertise of Ogilvy Digital and Bullet PR’s extensive experience in online communications, Ogilvy 360 Digital Influence offers clients a powerful combination of digital communications, web development, search and social media marketing to deliver meaningful engagement with stakeholders. In addition, Bullet PR joins Ogilvy NZ, merging Ogilvy PR’s business into the one brand, Bullet PR, offering full service consumer PR, experiential marketing and corporate communications.
According to Ogilvy NZ Managing Director, Greg Partington, joining forces with Bullet PR makes sense. “Over the last few years Ogilvy has built an enviable reputation in the digital space, while Bullet PR has been the leader in online public relations in New Zealand for a long time,” he says. “The combination of these capabilities in Ogilvy 360 Digital Influence gives our clients world class social media marketing, building word of mouth, both on and offline.”
Nicholas O’Flaherty, Managing Director, Bullet PR says “Successful communication will always be based on universal principles such as clearly defined strategy, creative smarts, and measurement based on agreed business outcomes. But today it’s increasingly clear that a more integrated marketing offering generates the best overall results for clients, and that’s why we’re excited to be part of Ogilvy 360 Digital Influence.”
Greg Whitham, Head of Ogilvy Interactive and newly elected chair of CAANZ Digital Leadership Group, welcomes the move. “We have made significant inroads over 2010 - bringing notable presence to some of our largest clients within the digital social space. Having the direct contact and support of a proven industry leader like Bullet PR completes our offering, and will ensure that our clients’ share of earned media and word of mouth is dramatically in their favour.”