Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


Digital engagement and social media marketing

Ogilvy and Bullet PR launch

Ogilvy 360 Digital Influence, offering digital engagement and social media marketing

AUCKLAND, 16 December 2010 – Ogilvy NZ and Bullet PR have today joined forces to create a new digital engagement and social media marketing practice, Ogilvy 360 Digital Influence. Drawing on the proven technical expertise of Ogilvy Digital and Bullet PR’s extensive experience in online communications, Ogilvy 360 Digital Influence offers clients a powerful combination of digital communications, web development, search and social media marketing to deliver meaningful engagement with stakeholders. In addition, Bullet PR joins Ogilvy NZ, merging Ogilvy PR’s business into the one brand, Bullet PR, offering full service consumer PR, experiential marketing and corporate communications.

According to Ogilvy NZ Managing Director, Greg Partington, joining forces with Bullet PR makes sense. “Over the last few years Ogilvy has built an enviable reputation in the digital space, while Bullet PR has been the leader in online public relations in New Zealand for a long time,” he says. “The combination of these capabilities in Ogilvy 360 Digital Influence gives our clients world class social media marketing, building word of mouth, both on and offline.”

Nicholas O’Flaherty, Managing Director, Bullet PR says “Successful communication will always be based on universal principles such as clearly defined strategy, creative smarts, and measurement based on agreed business outcomes. But today it’s increasingly clear that a more integrated marketing offering generates the best overall results for clients, and that’s why we’re excited to be part of Ogilvy 360 Digital Influence.”

Greg Whitham, Head of Ogilvy Interactive and newly elected chair of CAANZ Digital Leadership Group, welcomes the move. “We have made significant inroads over 2010 - bringing notable presence to some of our largest clients within the digital social space. Having the direct contact and support of a proven industry leader like Bullet PR completes our offering, and will ensure that our clients’ share of earned media and word of mouth is dramatically in their favour.”


© Scoop Media

Business Headlines | Sci-Tech Headlines


RNZ: Porirua Most Expensive Region To Rent, According To Trade Me

A rental website shows this town is now New Zealand's most expensive region to rent a house, ahead of Wellington and Auckland cities. More>>


Stats NZ: Nearly 1,000 More Big Businesses Now Than Two Decades Ago – Media Release

There are now 2,690 big businesses in New Zealand employing more than 100 staff – nearly 1,000 or 58 percent more than 20 years ago, Stats NZ said today. Over the 20 years to February 2020, the total number of enterprises in New Zealand increased ... More>>


RNZ: Housing Boom Could Get Worse, Economist Warns

Economists are calling on the Reserve Bank to reinstate lending restrictions, warning the housing market is spiralling out of control. More>>


Westpac: Sets Out Plan To Go Cheque-Free

Westpac NZ has announced details of its plan to phase out cheques, after signalling in May that it would be supporting a move to other forms of payment. Cheques will cease to be available as a means of payment after 25 June 2021. Westpac NZ General ... More>>


NZTA: Major New Zealand Upgrade Programme Projects Go To Tender

Two major New Zealand Upgrade Programme projects are beginning tenders for construction. The New Zealand Upgrade Programme is a $6.8 billion investment to get our cities moving, to save lives and boost productivity in growth areas. The first Auckland ... More>>

Reserve Bank: RBNZ Seeks To Preserve Benefits Of Cash

The Reserve Bank – Te Pūtea Matua is taking on a new role of steward of the cash system “to preserve the benefits of cash for all who need them”, Assistant Governor Christian Hawkesby told the Royal Numismatics Society of New Zealand annual conference ... More>>


CERT NZ: Malicious Computer Virus Targeting New Zealanders

CERT NZ, the government agency which supports organisations and individuals affected by cyber security incidents, says a recent surge of increasingly sophisticated malware attacks is affecting everyday New Zealanders as well as large organisations. The ... More>>


Economy: NZ Small Business Recovery Continues In September

Xero, the global small business platform, today released its Small Business Insights (XSBI) for September revealing an uptick in small business jobs and year-on-year revenue growth in New Zealand. Nationwide, the average number of jobs in the small ... More>>


Courts: Businessman Eric Watson Sentenced To A Four-Month Jail Term

New Zealand businessman Eric Watson has been sentenced to a four-month jail term in the UK for contempt of court, TVNZ reports. More>>

OECD: Area Employment Rate Falls By 4.0 Percentage Points, To 64.6% In Second Quarter Of 2020

The OECD area employment rate – the share of the working-age population with jobs – fell by 4.0 percentage points, to 64.6%, in the second quarter of 2020, its lowest level since the fourth quarter of 2010. Across the OECD area, 560 million persons ... More>>

Spark: Turns On 5G In Auckland And Offers A Glimpse Into The Future Of Smart Cities

Spark turned on 5G in downtown Auckland today and has partnered with Auckland Transport (AT) to showcase some of the latest in IoT (Internet of Things) technology and demonstrate what the future could look like for Auckland’s CBD with the power of 5G. 5G is ... More>>

Stats NZ: Monthly Migration Remains Low

Since the border closed in late-March 2020, net migration has averaged about 300 a month, Stats NZ said today. In the five months from April to August 2020, overall net migration was provisionally estimated at 1,700. This was made up of a net gain ... More>>