Trader Group continues its upward trend in readership

Tuesday, 15 February 2011

All five of Trader Group’s category leading magazines have recorded fantastic double-digit year on year growth, according to the latest results released by Nielsen Media Research. Trader Group is now reaching 44,000 completely new readers compared to the same period last year.

The star of the show continues to be NZ Motorhomes, Caravans & Destinations, which utterly dominates the RV market and is now reaching 82,000 readers every issue, a massive 44 percent increase on the same period last year This is the highest year on year increase for any monthly magazine in the country.

This is the fourth consecutive period, starting in January 2009, that NZ Motorhomes, Caravans & Destinations has shown growth in readership, now reaching more people than ever before.

Also in the limelight is Trade-A-Boat magazine, showing a 24 percent increase on the same period last year. Trade-A-Boat’s 22 percent period on period increase is the highest for any magazine in the country.

Deals on Wheels maintains its impressive form, with a 22 percent year on year increase in readership, and Farm Trader’s double-digit increase means each issue now reaches 78,000 farm owners/managers each issue, up 11 percent on the same period last year.

Motorcycle Trader and News is also part of the success story, recording a 14 percent growth in readers compared to the same period last year.

“These figures speak for themselves,” says Lynn Ross, Marketing Manager of Trader Group. “We are so proud of these results and delighted that readers continue to respond to the hard work we put into our beloved magazines. This is great news for us and it is great news for our advertisers.”

ENDS

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