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American Giant Signs Sponsorship Deal With Crusaders

American Giant Signs Sponsorship Deal With Crusaders

American giant Caterpillar, in association with its New Zealand dealership Gough Gough and Hamer, are to sponsor the Crusaders rugby side in a three-year deal that will bring together two of the world’s leading brands in their respective fields.

The deal will see the CAT logo on the collar and playing shorts of the Crusaders, plus on-ground advertising, and indicates the growing global reach of Super Rugby.

Hamish Riach, chief executive of Crusaders Rugby, said that the Crusaders are clearly delighted by this new tripartite agreement.

“This is a significant announcement for the Crusaders, not only from a monetary point of view, but from a global perspective. Here we have one of the world’s most recognisable brands wanting to have their name associated with the Crusaders and Super rugby.

“The fact that we are playing a match in London later this week typifies that global reach, something we probably under-estimate in New Zealand.

“It is also heartening that in these very testing times for the city we have a local company such as Gough Gough and Hamer prepared to commit financially to this global partnership through its Gough CAT brand,” he said.

Gough Gough and Hamer, which was founded in Christchurch in 1929, is the second oldest CAT franchise dealership in the world outside of the United States dating back to 1932.

Karl Smith, chief executive of Gough Gough and Hamer, said that in such difficult times it was important for local firms to show leadership and a commitment to the city and community.

“Firstly we are delighted to be involved with Caterpillar in this sponsorship, as I believe all three organisations show the same commitment to excellence, innovation and community involvement.

“We are also mindful of the importance of the Crusaders to the people of Christchurch and the wider franchise and if our financial commitment to the team can in anyway help with their on-field performances, then we know that, indirectly, we are helping our community, a community that is under pressure at present,” he said.


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