Collaboration Celebrates NZ With A First From Absolut Vodka

design collaboration CELEBRATES NEW ZEALAND WITH a first from absolut AND HUFFER

ABSOLUT Vodka continues to collaborate with cutting edge visionaries from around the globe with the launch of ABSOLUT NZ Limited Edition, an exclusive giftpack designed by Huffer.

Over the last 30 years, the leading international premium vodka brand ABSOLUT has collaborated with an array of the world’s top design and fashion icons including Andy Warhol, Tom Ford and Stella McCartney to create unique and innovative campaigns. Now it’s time for a New Zealand original, with the launch of ABSOLUT NZ Limited Edition, a creative collaboration with iconic New Zealand fashion label, Huffer.

The unique giftpack design is an ABSOLUT-first for New Zealand and represents Kiwi design heritage at its best. Featuring a contemporary silver map of New Zealand made up solely from Huffer’s signature three-dot logo, the black new release giftpack builds on the legendary ABSOLUT history of creative and groundbreaking package design, many of which become collector’s items. “We’re beyond proud to be involved with this collaboration and to partner with an international brand such as ABSOLUT,” says Huffer’s Company Director, Steve Dunstan. “ABSOLUT’s aesthetic and creativity have always appealed to us as a brand and to be able to create a New Zealand-first with them is a complete thrill.”

ABSOLUT were convinced from the outset that Huffer was the perfect fit for this campaign, with their design-led background based on inclusivity and functionality.

“Huffer brings their energy, talent and innovation to the collaboration which showcases the bold and iconic personalities of ABSOLUT and Huffer through this first-ever New Zealand limited edition giftpack.” says Luan Howitt, ABSOLUT’s Marketing Manager.

In celebration of the campaign, a signature cocktail inspired by Huffer and ABSOLUT’s mixologist Chris Harrop has been created – the aptly titled and coffee hued ABSOLUT HUFFER.

ABSOLUT HUFFER DESIGNER COCKTAIL

30ml ABSOLUT Original 20ml Kahlúa 30ml freshly brewed espresso 15ml maple syrup Dash of Fee Brothers bitters Method: Stir all ingredients over ice and strain into a chilled cocktail glass. Garnish with three white chocolate buttons, arranged in the shape of the Huffer symbol.

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