Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 

Fresh face of NZ business challenges Govt to clean-tech push

Fresh face of NZ business challenges Govt to clean-tech push

by Pattrick Smellie

July 7 (BusinessDesk) – A who’s who of the funky in New Zealand corporate leadership has launched a direct challenge to the Government on the environment, urging adoption of a nationally agreed strategy to pursue clean technologies and protect the country’s “clean, green” brand.

Accusing the Government of a “lack of environmental leadership”, the Pure Advantage group includes Air New Zealand chief executive Rob Fyfe, former General Motors chief financial officer Chris Liddell, IceBreaker founder Jeremy Moon and the Wellington-based Morrison brothers, Lloyd and Rob.

The campaign, tag-lined “green growth for greater wealth” was unveiled tonight in Auckland.Also fronting the group are Warehouse founder Stephen Tindall, Philip Mills of the Les Mills gym franchise, 42Below and Ecoya founder Geoff Ross, veteran vintner George Fistonich, professional director Joan Withers, and New Zealand Post Ltd. deputy chair Justine Smyth.

The appeal proposes a national strategy of pursuing “green growth”, not only to prepare for a low-carbon future and create new industries, but to protect and make true the New Zealand “clean, green” brand, which it says is under threat.

“International benchmarks and recent media coverage overseas have exposed a gap between New Zealand’s clean, green rhetoric and reality,” said Rob Morrison, chair of the Pure Advantage Trust, in a statement.

“We simply can’t afford to let our reputation, and consequently our exporters, suffer because of a lack of environmental leadership,” he said. “Nor should we miss the opportunity that the global shift to green growth represents for a country like New Zealand.”

The launch comes two days after the government launched its own Green Growth discussion paper, from an advisory group chaired by Business New Zealand chief executive Phil O’Reilly, which acknowledged the importance of clean technology and the national brand but plumped for a regulatory rather than rallying cry role for the government.

“All (government) taskforces have defined parameters,” Mills told BusinessDesk. “We don’t have defined parameters. It’s a positive the taskforce is running. In many respects, we can complement what they are doing, particularly as we can look at things that they can’t.

“We think there’s an opportunity off the back of New Zealand’s credentials. We have the relevant skills and technologies, so what we are keen to see happen is that we align that with global efforts under a pure clean and green brand.”

On the government's push for more fossil fuel extraction, Morrison said: “The big trend globally is towards more efficient, lower carbon technologies. Would you rather be on the leading edge or focused on some of the legacy-style industries?”

New Zealand had slipped not only in economic competitiveness, but also in its environmental status while countries advancing up the economic rankings were also commonly investing in clean tech.

The campaign will seek to use social media to encourage a debate and the generation of ideas and support for the concept of a national strategy, based on a clean technology approach.

Pure Advantage, whose name plays on the 100% Pure national tourism campaign branding, will shortly release independent research it has commissioned on “New Zealand’s Position in the Green Race”.

(BusinessDesk)

© Scoop Media

 
 
 
Business Headlines | Sci-Tech Headlines

 

Statistics: Building Activity Down In September Quarter
The volume of building activity in New Zealand fell 8.6 percent in the September 2021 quarter, compared with the June 2021 quarter, Stats NZ said today. Residential building activity fell by 6.4 percent in the September 2021 quarter, while non-residential building activity fell 12 percent... More>>


Government: David McLean Appointed As KiwiRail Chair

David McLean has been appointed as Chair of KiwiRail Holdings Ltd, the Minister for State Owned Enterprises Dr David Clark and Minister of Finance Grant Robertson announced today... More>>


Dairy NZ: ‘More Milk From Fewer Cows’ Trend Continues In A Record Year
Vodafone says it has 10,000 customers using its Wi-Fi Calling service. It took less than three months to reach that milestone; the service began operating in September... More>>



Xero: Data Reveals ICT Expenditure Key To Small Business Sales Growth
Xero, the global small business platform, today released a new report which shows New Zealand small business ICT expenditure has increased 25 percent compared to pre-pandemic levels - more than the UK (20%) and Australia... More>>


Fonterra: Lifts Forecast Farmgate Milk Price Range And Revises Earnings Guidance At First Quarter Update

Fonterra Co-operative Group today lifted its 2021/22 forecast Farmgate Milk Price range, reported a solid start to the 2022 financial year and revised its earnings guidance... More>>


Canterbury Museum: New Research - Bald Haast's Eagle Feasted On Moa Guts

New Zealand’s extinct Haast’s Eagle (Hieraaetus moorei), the largest known eagle, gulped down viscera like a vulture and may even have been bald, new research suggests... More>>

ABC Business Sales: Demand High For Covid-proof Businesses
Despite the continuing challenges facing businesses in this Covid environment, right now there are more buyers looking for a small-medium sized business than there are sellers in the market... More>>