Brancott Estate encourages wine lovers to stay curious

Brancott Estate encourages wine lovers to stay curious

Brancott Estate has launched an exciting new campaign inviting consumers to ‘Stay Curious’, a philosophy integral to the brand’s DNA. The new communications platform reflects on the beginnings of the brand, as the first Sauvignon Blanc vines planted in the Marlborough region were planted in our Brancott Vineyard.

The ‘Stay Curious’ campaign, which is the first campaign since the brand was globally re-named Brancott Estate a year ago, will see a new communications platform and an integrated marketing campaign as well as new packaging, which gives the wine an exciting new look.

Over thirty years ago, the brand became a pioneer and innovator as we posed one simple question – “What if we planted Sauvignon Blanc in Marlborough?” This pioneering curiosity led to the creation of the iconic Marlborough Sauvignon Blanc style, one which has re-defined the New Zealand wine industry.

The ’Stay Curious’ communications platform will feature in the fully integrated campaign, which will be leveraged across print, TV, POS, digital and public relations. At its heart, the campaign embraces the brand’s philosophy by inviting consumers to ask “What If?” The premise being that staying curious and challenging the status quo, can lead to something wonderful.

Fabian Partigliani, Managing Director of Pernod Ricard New Zealand, commented “The new campaign signals the next phase of investment for Brancott Estate as we continue to accelerate awareness of the brand. The ’Stay Curious’ communications platform gives licence to convey our history and unique provenance, whilst at the same time inviting consumers to Stay Curious.”

The campaign will include several iterations, including a Rugby World Cup 2011 execution. It follows the successful roll out of the new global brand name (almost one year ago), as well as the brand’s position as a New Zealand based sponsor of Rugby World Cup 2011, which is to be held on home soil later this year.
Enjoy Brancott Estate wines responsibly. www.brancottestate.com or follow us on and

ends

© Scoop Media