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Liquorland Raises its Glass to a Fresh New Look


Community At The Core Of Kiwi Company

Liquorland Raises its Glass to a Fresh New Look

In a cluttered landscape, it’s nice to have a refreshing change to the face of your local liquor store.

100% Kiwi owned and operated, Liquorland launched in 1981 with 18 stores and has grown to almost 80 stores nationwide in 30 years. As a franchise-operated business, Liquorland owners share their own specific local knowledge with a focus on customer service, and an emphasis on being involved in the local community.

That has given the Liquorland stores advantages over many other managed chains: regular fantastic promotions, a friendly, welcoming environment, and a passionate, knowledgeable team on hand to help with buying decisions for all its customers.

But alongside its long-standing New Zealand heritage, Liquorland now also has an eye-catching new look and fresh brand elements, such as a new logo and tagline.

“Liquorland believes New Zealanders are about local people serving the local community,” says Dave Hargraves, CEO of Liquorland.

“We’re all about capturing and celebrating those special moments and slices of Kiwi life. We think wines, beers and spirits should be appreciated, not just consumed, and are best enjoyed in good company.”

With an exceptional range of quality products readily available in convenient central locations, an enthusiastic team and all locally owned, Liquorland is proudly Kiwi. With an unrivalled depth of retailing and knowledge, Liquorland has breathed a little life, colour and a celebratory atmosphere into the Kiwi tradition of entertaining at home.

So from Liquorland, here’s to you!


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