Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 

Social Marketing – it’s what we do

Social Marketing – it’s what we do

A simple definition of social marketing is:
“The development and delivery of marketing programmes designed to influence the voluntary behaviour of audiences in order to improve their welfare.”

So whether you are working in local and central government are a water safety professional, an educationalist, or from the recreational sector you are a social marketer and will benefit from the experience and insights of one of the key note speakers at this years conference, General Manager for Ogilvy, Tony Gardner.

Tony is vastly experienced marketing professional and will discuss with delegates key elements to successful social marketing campaigns. Tony will place particular emphasis on the opportunities available through social media and explain why this should be a component of your organisations marketing activity. It’s a simple equation in that people are flocking to the on-line community, and if most of your target audience is there, you need to understand how best to use social media as part of your overall marketing mix.

Tony Gardner’s presentation is scheduled for Day 1 of the conference at 9.30am so don’t be late and if you haven’t yet registered for the conference do so today.

Secure your early bird registration now and save $125 by completing the registration form contained in the attached brochure or register on-line at www.watersafety2011.org.nz. Early Bird registrations close on 1 September.

NEW ZEALAND WATER SAFETY AWARDS 2011 – NOMINATIONS OPEN
Nominations are now open for the Water Safety Awards 2011. Award winners will be announced at the New Zealand Water Safety Conference Gala Dinner on Thursday 24th November 2011 in Wellington.

Conference registration includes a complimentary ticket to the Water Safety Awards 2011 Dinner.

More information on the Awards and nomination forms can be found at www.watersafety.org.nz . Nominations close Friday October 14th.

ENDS

© Scoop Media

 
 
 
Business Headlines | Sci-Tech Headlines

 



Electricity Authority: Review Of Competition In The Wholesale Electricity Market Raises Questions

In March 2021 the Electricity Authority announced it would conduct a review into competition in the wholesale electricity market. The period of the review covers the sustained elevated electricity prices since an unplanned outage at the Pohokura gas facility in Spring 2018... More>>


Government: RSI ‘State Of The Nation’ Report Published
latest research, science and innovation system report card is now available, and outlines how the system is performing, Research, Science and Innovation Minister Megan Woods has announced. “The report seeks to increase transparency, act as a reliable data source and stimulate discussion... More>>




Fonterra: Increases 2021/22 Forecast Farmgate Milk Price

Fonterra Co-operative Group Limited today increased and narrowed its forecast Farmgate Milk Price range to NZD $7.90 - $8.90 per kgMS, from NZD $7.25 - $8.75 per kgMS. The midpoint of the range, which farmers are paid off, has increased to NZD $8.40 per kgMS, from NZD $8.00 per kgMS... More>>




Pamu & Westpac: Market-leading Sustainability-Linked Loan

Westpac NZ and Pāmu have signed New Zealand’s most comprehensive Sustainability-Linked Loan to date, also the largest in the agricultural sector, and the first involving a state-owned enterprise. Pāmu, also known as Landcorp, is New Zealand’s biggest farming business. It will borrow $85m from Westpac NZ over three years... More>>


Retail NZ: Some Good News In COVID Announcements, But Firm Dates Needed

Retail NZ is welcoming news that the Government is increasing financial support for businesses in light of the ongoing COVID-19 lockdown, and that retail will be able to open at all stages of the new “Covid Protection Framework... More>>

ComCom: Companies In Hot Water For Selling Unsafe Hot Water Bottles And Toys

A wholesaler and a retailer have been fined a total of $140,000 under the Fair Trading Act for selling hot water bottles and toys that did not comply with mandatory safety requirements. Paramount Merchandise Company Limited (Paramount) was fined $104,000 after pleading guilty in the Manukau District Court... More>>