GeoSmart Helps Make Navigating Australian Traffic Easier
Kiwi Company GeoSmart Helps Make Navigating
Australian Traffic Congestion Easier
A little over a year
since launching real time traffic services in New Zealand,
Kiwi location based services company GeoSmart
"Until recently car navigation systems were a closed environment, containing all the road and Points of Interest (POI) information on their local drives." says GeoSmart General Manager, Phil Allen. "Today the new trend is connected devices which can support GeoSmart's live traffic feed. GeoSmart's data is also designed to support Smartphone apps and other web applications."
"The service, just launched in Australia, supports the ability to view accidents and incidents in real time on a car GPS unit. It also allows nav units to calculate the delay on a trip based on traffic congestion and to offer alternate routes which may enable the motorist to get to their destination more quickly," Phil Allen said. "We are seeing a new generation of car navigation buyers in New Zealand and overseas who often know their way to their destination, but don't know what is ahead that may prevent them from arriving on time. It gives them options."
GeoSmart
m Having built their first solutions in New
Zealand, GeoSmart developed systems to allow it to receive
quality journalistic information from a variety of official
sources, validate and interpret it, confirm the locations
and then be able to transmit the data to a range of car
navigation brands and devices. The congestion data is
collected in a continuous stream from anonymous GPS tracked
commercial vehicles throughout Australia and New Zealand. A
sophisticated software environment analyses that data in
order to provide information about how fast traffic is
flowing on roads and highways. All of this is managed by
GeoSmart's call centres 24 hours a day, seven days a
week. A major issue for real time traffic services is the
ability to provide high quality current information and get
it to motorists anywhere in the country as quickly as
possible. People do not want to be warned about incidents
that have already been cleared. GeoSmart is a location
based services company providing data to leading Car
Navigation companies, Fleet Management companies,
Cartography, Web Mapping for Internet and Mobile Apps,
Reverse Geocoding, Business Visualisation and other tools to
clients including Navman, TomTom, Yellow, Air New Zealand,
NZMCA, Just Water and the NZ Automobile Association. It has
clients in Australia, New Zealand, Asia Pacific and the
Middle East. ends
ends