SAP Partners Share Domain Expertise
SAP Partners Share Domain Expertise to Accelerate
Customer Value from Business
Analytics
“Build and Sell” Programme
Increases Adoption of Business Analytics Through Customised
Solutions That Make Deployment Easier With Lower Total Cost
of Ownership
Faster, easier,
custom-fit, more affordable – these are the criteria for
today’s buyers of analytic applications. Meanwhile, the
need to make the one-off customer solution a repeatable
market success reigns among software vendors. To address the
interests of both, SAP AG (NYSE: SAP) today introduced a
“Build and Sell” programme that enables SAP channel
partners to build, market and sell analytic applications
based on technology from the SAP® BusinessObjects™ portfolio.
Through the build and sell programme, SAP offers
channel partners the means to more easily extend their reach
by marketing and selling their intellectual property –
designed specifically to industry or functional
specifications – to others with similar needs throughout
the SAP ecosystem. For customers, especially small and
midsize enterprises (SMEs), this new approach allows them to
identify and quickly deploy analytic applications that are
custom-tailored to their own distinct industry needs while
also being affordable, offering fast time-to-value and
keeping total cost of ownership low.
One customer
benefitting from this new model is Laboratorios Industriales
Farmacéuticos Ecuatorianos (LIFE), a pharmaceutical company
located in Quito, Ecuador. LIFE implemented an
industry-specific analytic application, Pharmaceutical Data
Warehouse, from SAP partner Noux.
“This solution
allows us to analyse the performance of any product line
across the criteria defined in its scope,” said Ivan
Beltran, managing director, LIFE. “Our executives now have
a tool that makes their work more intellectual and
strategic, rather than just operational.”
With the
new go-to-market opportunities and revenue sources, partners
can discover a larger market for solutions they have
previously developed for their own customers. In addition,
by offering those predefined or preconfigured industry or
line-of-business analytic applications via the SAP®
EcoHub site and the SAP® Channel Partner Portal, other
resellers that are looking to expand to new markets can
access affordable, prebuilt vertical and horizontal
applications that they can sell.
“Infotrust’s BI
Accelerator provides best-practice data models and semantic
layers that help enterprises using MS Dynamics AX to
implement business intelligence in weeks instead of
months,” said Jørgen Sand Christensen, partner and
alliance manager, Infotrust. “Customers can achieve fast
time-to-value by plugging the ETL tool onto their data
source and load data into the Infotrust data model. The rest
has been pre-packaged in the BI Accelerator.”
SAP
partners can use the SAP BusinessObjects solution portfolio
to build predefined or preconfigured solutions. The program
also encourages both SAP services partners and SAP software
solution and technology partners to build and offer
solutions via the infrastructure.
The solutions can
contain content such as key performance indicators (KPIs),
visualisations, best practices and data models. SAP channel
partners and volume resellers that sell the solutions can
use the programme to gather expertise in new industries,
reuse content to deliver tailored customer solutions and
develop partner-to-partner relationships to help drive their
business into new markets. Within the pilot programme, 10
partners have built and sold solutions to customers globally
in various industries, including automotive, banking,
insurance, retail and utilities.
“The new
build-and-sell model presents a compelling value proposition
for all parties – customers, partners and SAP,” said
Fritz Neumeyer, senior vice president, Volume Reseller and
Services Partners, SAP. “This new approach supports
partners in delivering repeatable and sustainable solutions
that are quickly deployable for rapid return on investment.
The solutions are built upon the power of partners’
industry or line-of-business expertise.”
ends