Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 

Superior Campaigns Recognised At 2011 CAANZ EFFIE® Awards

Page 1 of 1 ** EMBARGOED UNTIL 10.45PM, OCTOBER 6, 2011


Media Release Thursday, 6 October 2011

Superior Campaigns Recognised At 2011 CAANZ EFFIE® Awards


The best marketing and communications campaigns of the past year were recognised at the 2011 CAANZ EFFIE Awards held at Skycity Convention Centre on Thursday, 6 October. This year, the judges awarded eight Gold, nine Silver and 16 Bronze EFFIEs.

CAANZ CEO, Paul Head, says the EFFIE Awards are the pinnacle event to showcase the most effective marketing and communications campaigns.

“As such, we must continuously strive to raise the bar. Proving to client’s senior management that the work our industry does has a demonstrable and measurable impact on the bottom line of their business is a key step on the journey to being seen as a true strategic partner.

“That’s why the EFFIE Awards are so important for agencies and their clients alike. They aim to recognise, educate and encourage effectiveness among the marketing communications industry and clearly prove the value that effective creative ideas deliver,” says Mr Head.

This year, more than 150 judges from the advertising, marketing and research professions spent almost 1000 hours reviewing the 207 entries.

“Judges were particularly interested to see clear proof that the results were the outcome of the campaign. Those entries that didn’t make their case, didn’t make the cut” says Mr Head. “It’s getting harder to win an EFFIE – and that’s a good thing,” he says.

The international guest judge was Gareth Kay, Director of Brand Strategy and Associate Partner at Goodby Silverstein and Partners, San Francisco. Gareth brought an international perspective and a high degree of rigour to the final round of judging. His view was that the gold winners were genuinely word class.

DraftFCB was awarded the Most Effective Agency of the Year in recognition of the most significant contribution made by an agency to the success of its clients.

“DraftFCB’s eight EFFIE awards, including five golds, reflect an enduring partnership approach and focus on campaign results for its clients,” says Mr Head.

The Ministry of Health was awarded the Most Effective Client of the Year for the second consecutive year for its collaboration with agency DraftFCB on the long term National Depression Initiative. This work includes “The Journal: sooner, better, more convenient treatment for depression” and “Getting through Depression” campaigns.

“The fact the Ministry of Health has won this category for this campaign a second year in a row, demonstrates how great communication campaigns can evolve to keep at the forefront,” says Mr Head.

MAJOR EFFIE® AWARD WINNERS

Most Effective Campaign of the Year Agency: DraftFCB Client: Ministry of Health Campaign Title: The Journal: sooner, better, more convenient treatment for depression Most Effective Agency of the Year Winner: DraftFCB Most Effective Client of the Year Winner: Ministry of Health Agency: DraftFCB GOLD EFFIE® AWARD WINNERS Category: Social Marketing/Public Service Agency: DraftFCB Client: Alcohol Advisory Council of New Zealand (ALAC) Campaign Title: Influencers Category: Social Marketing/Public Service Agency: DraftFCB Client: Ministry of Health Campaign Title: The Journal: sooner, better, more convenient treatment for depression Category: Sustained Success Agency: DraftFCB Client: Ministry of Health Campaign Title: Getting through Depression Page 3 of 3 Category: Sustained Success Agency: Colenso BBDO Client: Frucor Beverages NZ Campaign Title: V The Energy to do Extraordinary Things Category: Most Effective Integrated Campaign Agency: Colenso BBDO Client: DB Breweries Campaign Title: Beer – The Untold Story Category: Limited Budget: Less than $300k Agency: Republik Client: Fuji Xerox Campaign Title: Fujikistan Category: Most Effective Digital or Social Media Campaign Agency: DraftFCB Client: Ministry of Health Campaign Title: The Journal: sooner, better, more convenient treatment for depression

2011 EFFIE® Awards proudly brought to you by CAANZ and ANZA in association with TVNZ & sponsors: Admedia & Fastline, Experiential Marketing Association of NZ (EMANZ), Fairfax Media, JobMedia, Nielsen Media Research, NZ Marketing & StopPress, The National Business Review, The New Zealand Herald, The Radio Bureau and Web Drive For a full list of award winners, award winning case studies and images, please visit the CAANZ website - www.caanz.co.nz.

ends

© Scoop Media

 
 
 
Business Headlines | Sci-Tech Headlines

 

Tiwai Point: Rio Tinto Announces Plans To Close Tiwai Point Smelter

Rio Tinto has just announced that it will wind down New Zealand Aluminium Smelters - the Tiwai Point smelter - saying the business is no longer viable. More>>

ALSO:

Freight: New Report On Auckland Port Relocation

The Government has released a major new report on the options for relocating the Port of Auckland’s freight operations while deferring any decision on the issue. More>>

ALSO:

Chartered Accountants: COVID-19 Fails To Knock Kiwi Investor Confidence, But More Disclosure Wanted

Three months of COVID-19 lockdown and investment turmoil has done little to knock confidence in New Zealand capital markets and listed companies with overall investor sentiment very similar to 2019, an investor survey held in mid June shows. However, ... More>>

ALSO:

Taxation: Black-Market Tobacco Sidesteps $287 Million In Excise Tax

Year-on-year increases in consumption of illicit tobacco in New Zealand have seen illegal trade swell to 11.5% of the total market. If consumed legally, illicit products would have netted the Government $287 million in excise tax during 2019. Independent ... More>>

ALSO:

Energy Sector: Meridian Spilled Water To Hike Electricity Prices - Authority Ruling

The Electricity Authority has found that generator Meridian Energy manipulated the power market, costing consumers about $80 million. More>>

ALSO:

XE Data Update: RBNZ Official Cash Rate Decision

The RBNZ will keep the Official Cash Rate (OCR) at 0.25%. T he key points in the RBNZ statement are: RBNZ keeps the OCR unchanged at 0.25% Maintain the LSAP (large scale asset purchase) at NZD$60 billion. Committee prepared to use additional monetary ... More>>

ALSO:

Electricity: Kiwis Ignore Promise Of Cheaper Power

Electric Kiwi and Flick Electric Co are joint winners of Canstar Blue’s award for Most Satisfied Customers | Electricity Providers From putting on an extra layer – rather than turning on a heater – to turning off lights and choosing the energy-saving ... More>>

ALSO:

Electricity: Transmission Pricing For A Low Carbon Future

The Electricity Authority has decided on new guidelines for transmission pricing. James Stevenson-Wallace, Chief Executive of the Electricity Authority says the new guidelines will deliver significant benefits to consumers, through lower electricity ... More>>

ALSO:

NIWA: The Climate Record That Keeps Getting Broken

Among the multitude of New Zealand climate statistics there is one record that continues to be broken month after month. Since January 2017 there has not been one month that recorded a below average nationwide temperature, according to NIWA’s seven station ... More>>

ALSO:

Govt: Extended Loan Scheme Keeps Business Afloat

Small businesses are getting greater certainty about access to finance with an extension to the interest-free cashflow loan scheme to the end of the year. The Small Business Cashflow Loan Scheme has already been extended once, to 24 July. Revenue and Small ... More>>

ALSO:

Science: 2019 Prime Minister’s Science Prizes Announced

The 2019 Prime Minister’s Science Prizes have been announced in a digital livestream event today. The Prizes recognise the impact of science on New Zealanders’ lives, celebrate the achievements of current scientists and encourage scientists of the ... More>>

ALSO:


RNZ: Fuel, Alcohol Costs To Go Up From Today

The increase today in the taxes on fuel, road user charges and alcohol is being called a tone-deaf move. More>>

ALSO:

Stardome Observatory: Young Kiwi Astro-Photographer Shoots For The Stars

Matariki by Josh Kirkley. The stars are aligning for up-and-coming Auckland-based astro-photographer Josh Kirkley (Kāi Tahu). During lockdown, one of his images was picked up by NASA and shared on the space agency’s Instagram to its 59.2 million ... More>>


DCANZ: Time For EU To Commit To A Level Playing Field For Trade

The Dairy Companies Association of New Zealand (DCANZ) has welcomed New Zealand Trade Minister David Parker’s statement that it is unacceptable for New Zealand exporters to continue facing an ‘unlevel playing field’ in the EU. Details leaked ... More>>

ALSO:

Potatoes New Zealand: Protecting NZ Fries As Part Of PNZ Pandemic Recovery & Transformation Plan

Potatoes New Zealand has met with Minister Faafoi this week to discuss investigating the potential importation of heavily discounted frozen potato chips into New Zealand. With MBIE’s support we are undertaking an investigation to gather evidence of the ... More>>

ALSO:


New Zealand Government: Supporting Kiwi Businesses To Resolve Rent Disputes

The Government will legislate to ensure businesses that suffered as a result of the COVID-19 response will get help to resolve disputes over commercial rent issues, Justice Minister Andrew Little announced today. More>>

ALSO: