Marketing Bootcamps help tourism businesses grow

15 November 2011

Beating the recession: Marketing Bootcamps help tourism businesses grow their business

The Tourism Marketing Bootcamp and the new E-Marketing Bootcamp are coming to Invercargill on 5 and 6 December 2011.

Developed by Marijke Dunselman from SmartrainingTM, these popular one-day training courses are specifically aimed at tourism operators and focus on small to medium-sized business who struggle getting their marketing right.

“Businesses need to think smarter about their marketing if they want to grow their business. That’s why we have developed these courses. We are calling them “bootcamps” because they are full-on and participants come away feeling they have learned things they can implement in their business right away!”, says Marijke. “It’s about marketing their business smarter, reaching the right customers in the right way. By planning their marketing they save money and achieve more.”

The Tourism Marketing Bootcamp covers every aspect of tourism marketing, resulting in a clear marketing action plan. This course has been held 9 times over the last few years.

The new E-Marketing Bootcamp is focused on how to make the most of your website and social media. This is the second time this course has been run.

Carlyn McLintock from Highview Apartments in Queenstown recently attended a Tourism Marketing Bootcamp. She says: "After attending the Marketing Bootcamp I came away feeling I had a renewed direction. With all the fantastic relevant information that was gained on the day and priceless feedback from other participants I have written a marketing action plan that is being put in place. The resources that we were made aware of are invaluable. It was also great having a mix of tourism operators and accommodation providers to be able to network with and think the whole picture through. Thoroughly worthwhile!"

Both courses are approved under the New Zealand Trade & Enterprise Capability Development Voucher Scheme, providing 50% discount to businesses that qualify under the scheme. Venture Southland administers this scheme.

For more information on the marketing bootcamps, go to: www.smartraining.co.nz

ENDS

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