Innovative Microsite Concept

Toyota Material Handling Europe (TMHE) embraces GLM’s Innovative Microsite Concept

5th January 2012. Global Logistics Media (GLM) today announced the launch of its first Microsite with global brand Toyota Material Handling Europe. Microsites form part of GLM’s online strategy and are a smart mix of product placement, video, images, company news and social media integration.

Nigel Lewis, Global Logistics Media CEO, says companies expect more than banner advertising or mere email endorsement nowadays. GLM plans to incorporate interactive forums into each Microsite in the near future, which allows potential customers to engage with a company, and in so doing, get a better understanding of their products and services.

TMHE, which has recently started being active on six social networks, is fully in line with this way of interacting and keeping a strong bound with its clients. “Our customers’ needs evolve and the new online media tools allow us to keep the pace with and even anticipate them by maintaining good communication”, says Hugues van Espen, TMHE’s Marketing Director.

Mr Lewis explains that there are two distinct advantages in the creation of a Microsite. The first is that a Microsite frames a company brand in a growing online audience and the second that it acts as shop front window of a company’s products and services.

Microsites are about to become an important sales channel for Logistics and Supply Chain Organizations in the future. The concept is gaining fast traction with other leading companies in the logistics industry as well, including SSI Schaefer and SAP which have Microsite launches pending.

“We are delighted to launch our first Microsite with Toyota Material Handling Europe. TMHE have a great marketing team who are open to innovation and can see beyond traditional online marketing strategies,” adds Mr Lewis.

ENDS

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