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Nielsen website visitors who bank online for February 2012

Nielsen website visitors who bank online for February 2012- Market Intelligence ranking


Please find attach ed a website ranking of the ten channels in Nielsen Market Intelligence NZ domestic traffic, showing the sites that attract the highest percentage of people who have conduct ed Internet banking from any site, for the month of February 2012*.

The rankings do not show which websites have the actual highest traffic numbers (i.e. total number of unique browsers) of this demographic, but instead show which sites have the highest percentage of their traffic consisting of people who conduct ed Internet banking from any website, for the month of February.

For example, landlords.co.nz is the number one ranking because 93.6 percent of its unique browsers meet the demographic requirement even though their total number of match ed unique browsers equals 7,510. On the other hand, ohbaby.co.nz is in third place because 92.1 percent of its unique browsers meet the demographic requirement, although their total number of match ed unique browsers is 46,696.

To put these numbers into perspective, the proportion of New Zealand Internet users who conduct ed internet banking in the previous four weeks is currently 81.1 percent.

Demographic segmentation of website traffic can be an incr ed ibly useful tool for marketers. Being able to identify what websites are dominat ed by which particular demographic can allow marketers to better target their advertising and promotions, resulting in better lead generation and lower overall cost.

These rankings can be customis ed to the ne ed s of your publications and articles. Additional information outlining data on unique visitors, page impressions, visit durations, and demographics of visitors can also be forward ed for incorporation into articles. A high resolution version of the attach ed ranking is available on request.


Click for big version.

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