Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


Nielsen website visitors who bank online for February 2012

Nielsen website visitors who bank online for February 2012- Market Intelligence ranking

Please find attach ed a website ranking of the ten channels in Nielsen Market Intelligence NZ domestic traffic, showing the sites that attract the highest percentage of people who have conduct ed Internet banking from any site, for the month of February 2012*.

The rankings do not show which websites have the actual highest traffic numbers (i.e. total number of unique browsers) of this demographic, but instead show which sites have the highest percentage of their traffic consisting of people who conduct ed Internet banking from any website, for the month of February.

For example, is the number one ranking because 93.6 percent of its unique browsers meet the demographic requirement even though their total number of match ed unique browsers equals 7,510. On the other hand, is in third place because 92.1 percent of its unique browsers meet the demographic requirement, although their total number of match ed unique browsers is 46,696.

To put these numbers into perspective, the proportion of New Zealand Internet users who conduct ed internet banking in the previous four weeks is currently 81.1 percent.

Demographic segmentation of website traffic can be an incr ed ibly useful tool for marketers. Being able to identify what websites are dominat ed by which particular demographic can allow marketers to better target their advertising and promotions, resulting in better lead generation and lower overall cost.

These rankings can be customis ed to the ne ed s of your publications and articles. Additional information outlining data on unique visitors, page impressions, visit durations, and demographics of visitors can also be forward ed for incorporation into articles. A high resolution version of the attach ed ranking is available on request.

Click for big version.

© Scoop Media

Business Headlines | Sci-Tech Headlines


Statistics: Building Activity Down In September Quarter
The volume of building activity in New Zealand fell 8.6 percent in the September 2021 quarter, compared with the June 2021 quarter, Stats NZ said today. Residential building activity fell by 6.4 percent in the September 2021 quarter, while non-residential building activity fell 12 percent... More>>

Government: David McLean Appointed As KiwiRail Chair

David McLean has been appointed as Chair of KiwiRail Holdings Ltd, the Minister for State Owned Enterprises Dr David Clark and Minister of Finance Grant Robertson announced today... More>>

Dairy NZ: ‘More Milk From Fewer Cows’ Trend Continues In A Record Year
Vodafone says it has 10,000 customers using its Wi-Fi Calling service. It took less than three months to reach that milestone; the service began operating in September... More>>

Xero: Data Reveals ICT Expenditure Key To Small Business Sales Growth
Xero, the global small business platform, today released a new report which shows New Zealand small business ICT expenditure has increased 25 percent compared to pre-pandemic levels - more than the UK (20%) and Australia... More>>

Fonterra: Lifts Forecast Farmgate Milk Price Range And Revises Earnings Guidance At First Quarter Update

Fonterra Co-operative Group today lifted its 2021/22 forecast Farmgate Milk Price range, reported a solid start to the 2022 financial year and revised its earnings guidance... More>>

Canterbury Museum: New Research - Bald Haast's Eagle Feasted On Moa Guts

New Zealand’s extinct Haast’s Eagle (Hieraaetus moorei), the largest known eagle, gulped down viscera like a vulture and may even have been bald, new research suggests... More>>

ABC Business Sales: Demand High For Covid-proof Businesses
Despite the continuing challenges facing businesses in this Covid environment, right now there are more buyers looking for a small-medium sized business than there are sellers in the market... More>>