Hotels.com launches global brand in New Zealand

Hotels.com launches global brand in New Zealand

Auckland, 12 March 2012 – Hotels.com®, the world’s leading online hotel booking website, is today announcing the launch of its new, globally unified brand in New Zealand.

Hotels.com operates 15 local language sites in Asia Pacific and from today all these sites, which include Australia, New Zealand, Japan, South Korea, China, Hong Kong, India, Singapore and Malaysia, will display the new branding.

“Over the past twenty years, Hotels.com has evolved to become a global, fully integrated web, social and mobile-booking company, with the expertise to find our customers the perfect place to stay wherever they wish to travel. In light of this, it is important that our branding should reflect our position as a growing global player,” said Johan Svanstrom, Vice President and Managing Director, Asia Pacific for Hotels.com.

The change in New Zealand follows a successful launch of the new brand in North America in February. Additional changes to the global branding will continue throughout the remainder of the year, with most countries seeing the largest part of the change in the second quarter of 2012. Changes, including new advertising campaigns, logos, strapline and, in some countries, a new website.

Colorful and bold, the new ‘H’ icon is a visually striking way of showcasing Hotels.com’s expertise and presence in both the travel and hotel industries. The new icon represents the abundance of choices the brand provides to customers, not just in the number of hotels available, but in supplying great value travel options through hotel sales and deals, the Welcome Rewards® loyalty program, last-minute deals and mobile booking tools.

The distinct new Hotels.com logo comprised of the ‘H’ icon as well as the Hotels.com word mark, along with several complimentary sub-logos, will easily differentiate the various customer benefits that we offer including a distinct color and look to signify sales, making online hotel room shopping an even more seamless process.

With over three million guest reviews, around 150,000 hotels across the globe and a vast swathe of expertise available on the Hotels.com website and social media channels, the brand continues to provide customers with an unsurpassed booking service for all their hotel needs.

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About Hotels.com

As part of the Expedia, Inc. group which operates in all major markets, Hotels.com, the global hotel specialist, offers at least 150,000 quality hotels, B&Bs and serviced apartments worldwide. If the customer can find the same deal for less on a prepaid hotel, Hotels.com will match it. Hotels.com benefits from one of the world's largest hotel contracting teams in the industry, negotiating the best rates for its customers, plus there are more than 3 million reviews from users who have actually stayed in the hotels to ensure customers make an informed choice when booking The company currently operates 85 Hotels.com sites around the world including 15 sites in 10 languages across Asia Pacific alone. Travellers can book online or by contacting one of the multilingual call centres on 0800 456 081.

Hotels.com, Hotel Price Index, HPI and the Hotels.com Wake Up Happy logo are either registered trademarks or trademarks of Hotels.com, LP, in the U.S. and/or other countries. Other logos or product and company names mentioned herein may be the property of their respective owners. © 2002-2012 Hotels.com, LP. All rights reserved. CST # 2083949-50

To find more news releases, please visit Hotels.com New Zealand press room at http://asiapress.hotels.com/nz/.

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