Aegis Media launches the Consumer Connection System

Aegis Media launches the Consumer Connection System: findings show NZ smartphone users drive online content creation

Robert Harvey, Managing Director – Media for Aegis Media New Zealand, today announced the local launch of bespoke consumer study, the Consumer Connection System (CCS).

CCS provides insights into how consumers choose and use media in a rapidly changing world. The findings help Aegis Media businesses, which include Carat, Catch! Media, iProspect, Apollo, Synergy and Haystac, to create powerful connections between client’s brands and their target consumers.

The inaugural CCS New Zealand study shows that smart phone users are the largest group of content creators in the New Zealand market, with 10% of them actively authoring online content. This compares to only 5% of tablet users and 8% of PC users who create content, giving smart phone users the greatest potential to influence their peers. 31% of both smart phone and tablet users are participating in online discussions.

Robert Harvey said of the CCS launch: “Understanding how user generated content is created and consumed allows Aegis Media to ensure precise communication planning in line with the dynamic media habits of today’s consumer to deliver results for clients. CCS will help Aegis Media to specifically understand how New Zealanders are using media such as smart phones and tablets and how brands should be communicating within these channels.”

Originally launched 12 years ago in the UK, CCS has now expanded globally and is available in 40+ countries, accounting for over 90% of global advertising expenditure. In APAC, CCS is active in China, Australia, Japan, South Korea, Thailand, Malaysia, Singapore and now New Zealand.

CCS is the broadest and most in-depth single source of media, marketing and consumer targeting data in the world and will provide Aegis Media New Zealand and its clients with actionable insight into communication usage and engagement across bought, owned and earned digital, experiential and media channels.

Robert Harvey said, “We are delighted to launch the Consumer Connection System in New Zealand. CCS is based on a communications, lifestyle and product survey conducted amongst 3,000 people here in New Zealand. It facilitates the consumer-centric philosophy that we apply to strategy and communications. This is combined with insight into our clients’ brands and categories making bespoke consumer segmentations truly actionable through communication.”

Ros Hamilton, Director Consumer Insights APAC added, “Due to the fact CCS is solely owned by Aegis as opposed to a number of stakeholders, we are able to control the questionnaire and ensure it is future-focused. This focus enables us to keep abreast of consumer communication habits in today’s dynamic world. CCS enables a deep dive into consumers’ digital lives with a strong accent on social and mobile.”

CCS is offered exclusively to clients of Aegis Media in New Zealand and is applied to deliver enhanced communications strategy and planning, benefiting clients with improved targeting, precision and efficiencies. CCS talks to 125,000 consumers in the APAC region and over 250,000 globally.

About Aegis Media

Aegis Media is one of the world’s leading marketing communications groups. Aegis Media businesses in New Zealand include Carat, Catch! Media, iProspect, Apollo, Synergy and Haystac.

Our advantages include an entrepreneurial spirit, a belief that digital is changing everything, and, crucially, the way we put an understanding of how consumers think and behave at the heart of everything we do.

Aegis Media is part of Aegis Group plc, the world’s fastest growing marketing communications group. Aegis is listed on the London Stock Exchange.

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