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SOA Software Expands to Australia/New Zealand

SOA Software Expands to Australia/New Zealand

Move Motivated by Traction With Major Accounts

LOS ANGELES, CA -- (Marketwire) -- Apr 24, 2012 -- SOA Software, a leading provider of SOA governance, cloud and enterprise API Management products, announced its expansion to Australia and New Zealand with the addition of Iain Goodway in charge of the region. The company decided to expand its business operations into the region in response to growing customer demand.

"Our expansion in Australia and New Zealand is the result of engagement with some of the largest banking, telecommunications and government clients," said Paul Gigg, President and CEO, SOA Software. "Organizations in Australia are rapidly implementing SOA as part of a move towards a cloud operating model."

Iain Goodway is a senior executive with extensive experience selling IT solutions (hardware and software) throughout the Middle East, Africa and Australia. Over a thirty-year career, he has managed sales teams doing direct and channel sales to telecom, government, and enterprise clients. In particular, Goodway has a proven track record in opening new markets and setting up reseller channels. His experience includes tenures with CA, Serole Technologies, MICROMega Technologies, and Ericsson.

"The maturity and success of SOA within Australian enterprises is growing the need for integrated SOA governance and API Management of these environments," said Goodway. "There's substantial traction for SOA Software in this market."

Driven by potential cost savings, the Australian IT industry is steadily moving towards improving interoperability within and without the enterprise by adopting open standards. This growth is resulting in a higher level of interest in automated SOA governance. In addition, the rapid expansion of mobile computing in Australia has led to an increased emphasis on secure, manageable application programming interfaces (APIs), which SOA Software tools can also govern.

About SOA Software
SOA Software is a leading provider of unified SOA governance, cloud and enterprise API Management products that enable organizations to plan, build, and run enterprise services and open APIs. The world's largest companies including Bank of America, Pfizer, and Verizon use SOA Software solutions to transform their business. Gartner placed SOA Software in the Leaders Quadrant for the 2011 "Magic Quadrant for SOA Governance Technologies." The company is also recognized as a "Leader" by the Forrester Research Waves for Integrated SOA Governance and SOA Life Cycle Management. For more information, please visit

SOA Software, Atmosphere,, Policy Manager, Portfolio Manager, Repository Manager, Service Manager, and SOLA are trademarks of SOA Software, Inc.


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