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Android Shopping App Makes Finding Great Deals Even Easier

16th May 2012

New Android Shopping App Makes Finding Great Deals Even Easier

Comparison shopping using a smartphone or tablet has just become a lot easier for NZ shoppers with the launch of PriceMe’s new Android shopping app.

The new PriceMe Android app can be downloaded free from the Google Play Store, enabling shoppers to research products and retailers prior to shopping online or in-store. "We’ve added maps with store locations for all the retailers on PriceMe with physical shops, so that shoppers can easily locate the closest store using the GPS functionality". The app also contains access to more than 400,000 expert reviews, product specs, retailer reviews and the ability to search for a wide range of products available online in NZ.

Visits from shoppers using mobile devices accounted for almost 12% of the half million monthly visits to PriceMe.co.nz in April, compared to just 3.4% for the same period last year. "At the current growth rate, around 17% of the visits we'll receive by the end of this year will be via mobile devices" reports Chris Palmer, PriceMe's Marketing Director.

"While Apple devices still dominate the mobile space in NZ, the increase in the uptake of Android devices has surged the last year or so, and we're excited to now be able to offer an optimised comparison shopping app to NZ Android-users as well." says Chris.

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Increasingly, more consumers are shopping online, with 62% of Kiwis making an online purchase during the last 12 months, according to the Roy Morgan 2012 Single Source consumer survey. The fastest growing sector within online shopping is mobile commerce (m-commerce), which is forecasted to overtake traditional desktop and laptop-based shopping by 2014, according to a survey of 500 top US internet retailers conducted by Branding Brand.

The growth in m-commerce is also being driven by increased smartphone adoption rates around the world as well as the improved website browsing experience on mobile devices and the proliferation of apps. There also seems to be a growing trust in transacting securely online using credit cards on mobile devices. "Kiwi shoppers are very quickly adopting mobile devices to research products and to make purchases online" concludes Chris. Retailers now have to adapt to this new way of engaging and serving customers entering their stores with mobile shopping-enabled devices, and if they do so successfully, they’ll be winning some of the retail challenges of the future.

About PriceMe
PriceMe.co.nz is the leading comparison shopping site in NZ, providing consumers with information on over 500,000 products from nearly 300 reputable NZ retailers. Users can search and read over 400,000 product reviews on PriceMe, as well as accessing and contributing to reviews on products and retailers. PriceMe Finance enables consumers to compare interest rates and bank fees on a range of financial products, accounts and credit cards at priceme.co.nz/finance

ENDS

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