Emphatic support for canned foods

Emphatic support for canned foods - good for health and the pocket

Wattie’s welcomes a new study giving emphatic support to the nutritional quality and affordability of canned foods.

Published in the Journal of Nutrition and Food Sciences, the study found not only are most canned foods less expensive than their fresh, frozen and dried counterparts, but many offer a more convenient way to get much needed nutrients.

“This is emphatic support for the nutritional qualities and cost advantages of canned foods which are already well respected for their convenience and safety because they can be stored for a significant period.

“The study will boost consumer confidence in cooking with canned foods. It is important to include a variety of foods into a well-balanced eating style, and canned foods are an economical and time-saving source of key nutrients.” says General Manager Marketing Tim Skellern.

The study helps assure consumers they can be perfectly comfortable with obtaining key nutrients from canned foods, despite common messages emphasising fresh foods.

“These findings address the perception that processing of food diminishes their nutritional quality.

“We know that many households are feeling the pinch, and this study will give them greater confidence in the alternative of cans, particular from a nutrition and value perspective. There is no need to have reservations about opting for canned food over fresh foods.”

Wattie’s insists that it is not saying ‘don’t grow your own vegetables or don’t buy fresh’. “That wouldn’t make sense when we go to such lengths to ensure the freshness of our own fruit and vegetable crops before canning or freezing them.

“We are saying cans are a perfectly good option particularly when price, seasonality and time are issues, and when the budget is tight.”

ENDS

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