Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 

Sodastream Virtually Defies Coke’s Demands


Media Statement 26 June 2012

Sodastream Virtually Defies Coke’s Demands

Sodastream moves the battleground online with the launch of the ‘Cage Challenge’ on Facebook

Following attempts by Coca-Cola to shut down its environmental Cage exhibit, SodaStream has created a virtual ‘Cage Challenge’ on Facebook, where visitors around the world can post pictures of used bottles and cans to highlight their devastating impact on the environment.

According to SodaStream CEO, Daniel Birnbaum, one billion bottles and cans are added to the world’s parks, rivers, oceans and landfills every day. Chris Bremner, of SodaStream NZ, says that the ‘Cage Challenge’ page will encourage people from all over the world to recognise the catastrophic impact of discarded bottles and cans, and to make an effort to minimise it.

“New Zealanders like to think of themselves as clean and green, but the average Kiwi family still uses over 2000 plastic bottles in just three years,” says Bremner.

“Considering one bottle takes 450 years to decompose, the global dumping of plastic bottles is extremely serious. If the ‘Cage Challenge’ Facebook page will help people to reconsider the number of plastic bottles and cans they chew through, the world will be a cleaner place!”

The defiant Facebook page was created in response to a cease-and-desist letter that Coca-Cola South Africa issued SodaStream, demanding that bottles and cans with Coca-Cola Company branding be removed from the actual Cage exhibit in Johannesburg Airport.

Please visit http://www.facebook.com/TheCageChallenge to learn more.

ENDS

© Scoop Media

 
 
 
Business Headlines | Sci-Tech Headlines

 

Reserve Bank: Official Cash Rate Unchanged At 1 Percent

The Monetary Policy Committee has decided to keep the Official Cash Rate (OCR) at 1.0 percent. Employment remains around its maximum sustainable level while inflation remains below the 2 percent target mid-point but within our target range... More>>

ALSO:

Food Prices: Avocados At Lowest Price In Almost Three Years

Avocados are at their cheapest average price since February 2017, with tomato, lettuce, and cucumber prices also falling, Stats NZ said today. More>>

Auckland Port Move: Cabinet Ministers Deliberate On Report

Cabinet ministers now have a copy of a report urging the government to move the Auckland port up north, but say no final decisions have been made. More>>

ALSO:

Toxicology Tests Planned: Dead Rats Washed Up On Beaches

As many as 600 rats washed up on Westport's North Beach over the weekend to the horror of locals. DOC said they may have been killed by a recent 1080 poison drop 140km away and washed down the Buller River after heavy rain battered the coast. More>>

ALSO: