Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 

Nielsen Launch World-Class Online Measurement Solution in NZ

News Release


Nielsen Launch World-Class Online Measurement Solution in New Zealand


Auckland, New Zealand (Tuesday 17 July, 2012) – Nielsen, the leading global provider of information and insights, has launched a new online audience measurement solution, Nielsen Online Ratings. New Zealand is amongst the first countries to provide robust metrics that capture internet use measuring people from all sources and devices.

“The online landscape has grown significantly over the last ten years and audience measurement methodologies must evolve to reflect this,” emphasises Claire Harris, Managing Director of Nielsen’s Media business in New Zealand. “Nielsen Online Ratings provides a quantum leap in online measurement by delivering an in-depth perspective of the online consumer and the digital universe.”

Nielsen Online Ratings utilises world-class audience measurement methodology, combining data from a new online ratings panel with page tagging data from Nielsen’s Market Intelligence service to report key insights on site metrics, demographics, reach and frequency.

Figures from the new service reveal that in May 2012 there were 3.3 million New Zealanders (aged 2+) actively online, averaging 51 sessions and spending a total 39 hours per month.

Google tops website rankings in New Zealand with a unique audience of nearly three million in May. Facebook follows Google with 2.7 million, while YouTube, TradeMe and Yahoo! had a unique audience of 2.1 million, 1.9 million and 1.8 million respectively. (see chart)

The new online solution provides more accurate data and allows the online industry to:

- Capture data from all sources, locations and devices
- Measure people not computers
- Accurately represent all sites visited by New Zealanders, including niche sites
- Optimise online media buying, selling and planning
- Enable cross-media comparisons with television, radio, newspapers and magazines
Liz Fraser, General Manager, MSN New Zealand said: "The new Nielsen Online Ratings approach paints a more accurate picture of the number of people visiting all types of digital content. Nielsen Online Ratings establishes measures that can be directly compared to other media, allowing advertisers to make a more strategic assessment of media placement. This is a tremendous win for the entire industry."


Rank Brand Unique Audience (000) Population (all people 2+) Reach
(%)
1 Google 2,970 69
2 Facebook 2,656 62
3 YouTube 2,100 49
4 TradeMe 1,882 44
5 Yahoo! 1,820 43
6 MSN/WindowsLive/Bing 1,644 38
7 Wikipedia 1,255 29
8 New Zealand Government 1,234 29
9 Stuff.co.nz 1,094 26
10 Blogger 916 21

ends

© Scoop Media

 
 
 
Business Headlines | Sci-Tech Headlines

 




Air New Zealand: Employees Recognised With $1,000 Share Award

The efforts Air New Zealand employees made during one of the airline’s toughest years will be recognised via an award of $1,000 worth of company shares to all permanent employees... More>>

Consumer NZ: Bank Complaints On The Rise, Survey Shows

Nearly one in five Kiwis had a problem with their bank in the past year, Consumer NZ’s latest satisfaction survey finds. Consumer NZ chief executive Jon Duffy said the number of bank customers reporting problems had jumped to 18%, up from 11% in 2020... More>>

Federated Farmers: Applauds UK-Australia Free Trade Deal

News that Australia and the UK have signed a free trade agreement is a promising step forward in the fight against tariffs and protectionism, Federated Farmers says.
"It reinforces the international rules-based trading framework and is important for rural producers and global consumers," Feds President Andrew Hoggard says... More>>




ASB: New Zealanders Missing Out On Hundreds Of Millions In KiwiSaver Government Contributions

New Zealanders have just over a week to ensure they’re eligible for the maximum annual government KiwiSaver contribution... More>>


Stats NZ: GDP Climbs 1.6 Percent In March 2021 Quarter Following December Dip

Gross domestic product (GDP) rose by 1.6 percent in the March 2021 quarter, following a 1.0 percent fall in the December 2020 quarter, Stats NZ said today. "After an easing of economic activity in the December quarter, we’ve seen broad-based growth in the first quarter of 2021... More>>

Reserve Bank: Debt Serviceability Restrictions Added To Policy Toolkit

The Reserve Bank – Te Pūtea Matua and the Minister of Finance have agreed to update their shared Memorandum of Understanding (MoU) on macro-prudential policy and add debt serviceability restrictions to the list of potential tools available... More>>