Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 

Overseas Consumers ‘Like’ New Zealand Beef And Lamb

2 AUGUST
FOR IMMEDIATE RELEASE


Overseas Consumers ‘Like’ New Zealand Beef And Lamb

Our traditional export products are winning a new generation of fans on Facebook.

Social media is playing an increasingly important role in Beef + Lamb New Zealand’s international marketing programmes, as more and more tech-savvy shoppers turn online for the scoop on consumer products.

In Germany, the UK, and now Taiwan too, social networking website Facebook is enabling communities of fans to come together and tell their friends about how much they love New Zealand beef and lamb.

Crucially, the site provides a forum for consumers to share information and inspiration, as well as seek it. Fans can post recipes and pictures of dishes that they’ve cooked, ask questions – and answer them.

“Word of mouth has always been the best form of advertising,” says Craig Finch, B+LNZ General Manager Market Development. “Facebook is just a modern way of doing that, with a growing number of champions for New Zealand beef and lamb in our key export markets.”

Beef + Lamb New Zealand has consumer websites in the UK, Germany, Korea and Japan, as well as one for China, Hong Kong and Taiwan, and jointly hosts another in the US.

“They’re a valuable way of providing easily accessible product information that helps to boost people’s preference for buying Kiwi,” Finch says. “Adding Facebook to the mix only increases our reach even further.”

About Beef + Lamb New Zealand:
Beef + Lamb New Zealand Ltd is the farmer owned industry organisation representing New Zealand’s sheep and beef farmers. Beef + Lamb New Zealand Ltd invests farmer levies to help develop a growing sheep and beef industry providing sustainable returns for future generations. Beef + Lamb New Zealand has four programmes – Farm, Market, People and Information – to deliver innovative tools and services to support informed decision making, and continuous improvement in market access, product positioning and farming systems for New Zealand’s sheep and beef sector.

© Scoop Media

 
 
 
Business Headlines | Sci-Tech Headlines

 

Maritime Union: Deepening Supply Chain Crisis Requires Action

Maritime Union of New Zealand National Secretary Craig Harrison says the global COVID-19 pandemic exposed pre-existing weaknesses in our logistics sector, and created enormous problems... More>>



Air New Zealand: Employees Recognised With $1,000 Share Award

The efforts Air New Zealand employees made during one of the airline’s toughest years will be recognised via an award of $1,000 worth of company shares to all permanent employees... More>>

Consumer NZ: Bank Complaints On The Rise, Survey Shows

Nearly one in five Kiwis had a problem with their bank in the past year, Consumer NZ’s latest satisfaction survey finds. Consumer NZ chief executive Jon Duffy said the number of bank customers reporting problems had jumped to 18%, up from 11% in 2020... More>>

Mercury: Enters Into Binding Agreements To Acquire Trustpower’s Retail Business

Mercury NZ Limited (Mercury) has announced that it has entered into binding agreements with Trustpower Limited (Trustpower, NZX:TPW) to acquire Trustpower’s retail business for NZ$441 million... More>>

ALSO:


ASB: New Zealanders Missing Out On Hundreds Of Millions In KiwiSaver Government Contributions

New Zealanders have just over a week to ensure they’re eligible for the maximum annual government KiwiSaver contribution... More>>


Stats NZ: GDP Climbs 1.6 Percent In March 2021 Quarter Following December Dip

Gross domestic product (GDP) rose by 1.6 percent in the March 2021 quarter, following a 1.0 percent fall in the December 2020 quarter, Stats NZ said today. "After an easing of economic activity in the December quarter, we’ve seen broad-based growth in the first quarter of 2021... More>>