Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 

Half of us will soon have a smartphone, Ericsson says

Half of us will soon have a smartphone, Ericsson says

Aug. 23 (BusinessDesk) - Nearly half of all New Zealanders with a mobile phone will be using a smartphone by the end of the year, according to research by global telecommunications technology and services company Ericsson.

Smartphones have already penetrated a third of the local cellphone market, and its finding suggest that will have risen to 45 percent by year's end, as New Zealanders follow the trends seen in other parts of the Asia-Pacific region.

The Ericsson figures compare New Zealand uptake of smartphones and tablets with Australia, Singapore and Malaysia, where penetration rates are ahead of world trends, with 51 percent of users currently carrying a smartphone and two-thirds expected to be doing so by the end of the year.

New Zealand's rates are directly in line with global trends.

The same survey sees an even steeper uptake of tablets, although from a lower base, with some 7 percent of the New Zealand market owning a tablet device, such as an iPad, rising to 20 percent by year-end, in part driven by Christmas gift-giving trends.

Some 62 percent of New Zealand mobile and tablet device users are already using applications or ‘apps’ of some sort, with that rate predicted to rise to 69 percent by the end of the year.

When it comes to what smartphones are being used for, kiwis are in line with regional trends, but are less enthusiastic about receiving work emails on their phones, with only 23 percent capitulating to that urge, compared with 43 percent in the wider region.

Other areas where New Zealanders are proving slower to adopt smartphone possibilities are in using their phones as "mobile wallets" to make payments on the go, and in software that turns spoken words into text messages. Video calling is used by just 14 percent of New Zealanders, compared to a 28 percent average in the region.

The top 10 most popular types of app are, in order: communication (56 percent), gaming (52 percent), video and search (37 percent each), weather (34 percent), entertainment (28 percent), news (26 percent), pictures and photos (26 percent), travel (23 percent) and banking or e-payments (21 percent).

"These findings suggest that future growth will primarily be driven by mobile data and how operator’s need to consider how the can best capitalize on this fast-growing segment," said Ericsson's regional strategic marketing general manager, Kursten Leins.

“Internet surfing, portability and PC-like functionality are key drivers for tablet purchases, whereas the key motivating factors for smartphone users are the need to upgrade their existing devices, to enable emailing/messaging and for using apps."

(BusinessDesk)

© Scoop Media

 
 
 
Business Headlines | Sci-Tech Headlines

 




Civil Contractors: Massive Rebound In Civil Construction Business Confidence

New Zealand’s civil construction industry is riding a massive rebound in post-pandemic business confidence – but this may be undermined by skills shortages, which continue to be the industry’s number one challenge... More>>



Energy: Feeling Our Way Towards Hydrogen - Tina Schirr

Right now hydrogen is getting a lot of attention. Many countries are focusing on producing hydrogen for fuel, or procuring it, or planning for its future use... More>>

Maritime Union: Calls For New Zealand Shipping To Resolve Supply Chain Crisis

The Maritime Union says there needs to be innovative responses to ongoing shipping congestion. Maritime Union of New Zealand National Secretary Craig Harrison says it is essential that New Zealand develops its own shipping capacity... More>>


Housing: New Home Consents Continue To Break Records

A record 44,299 new homes were consented in the year ended June 2021, Stats NZ said today. “The annual number of new homes consented rose again in the June 2021 year, the fourth consecutive month of rises,” construction statistics manager Michael Heslop said... More>>


Real Estate: June Home Transfers Remain High
There were 44,517 home transfers in the June 2021 quarter, the highest June quarter figure since 2016, Stats NZ said today. The number of home transfers was very similar to the March 2021 quarter and was up 18,252 from the June 2020 quarter... More>>



Statistics: Household Saving Falls In The March 2021 Quarter

Saving by New Zealanders in the March 2021 quarter fell to its lowest level in two years after rising sharply in 2020, Stats NZ said today. Increases in household spending outpaced income growth, leading to a decline in household saving from the elevated levels that prevailed throughout 2020... More>>

ALSO: