Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


Honey the hot new taste topic

Media Release
Airborne Honey, August 2012

Honey the hot new taste topic

Forget the vegemite/marmite debate – honey is emerging as the hot topic in taste differentiation.

Where once people believed honey was simply honey, a new national competition has highlighted the distinct taste and flavour differences in New Zealand monofloral honey – honey made predominantly from one single nectar source.

The inaugural Airborne Honey MonoFloral Honey Competition aims to raise awareness of New Zealand’s unique honey types, and show the outstanding flavour and taste that can be achieved with stringent quality control and traceability from hive to jar.

Lindis Honey took out the 2012 Supreme Gold Award with a Southern Kamihi Honey, a lesser known honey, but much sought after by beekeepers in the know for its strong flavour and complex flavours and after tones.

Competition Judge Maureen Maxwell says the winner was a superb example of this floral source.

“This year’s harvest has produced a pale, delicately coloured honey of subtle musk aroma. Its flavour is rich, lusciously sweet with a melt in the mouth buttery texture.”

Maureen says New Zealand produces some of the finest honey in the world, so it’s wonderful to see awards that celebrate the excellence of both honey and beekeepers.

“Within the industry the competition encourages skilful foraging, careful and considered extraction and bottling. To truly represent 100% pure New Zealand honey, every part of the process from site selection to jar is vital. The public can have confidence that exceptional quality is represented by these Award stickers.”

And the delights of our monofloral honeys are being increasingly appreciated internationally, with Airborne Honey – New Zealand’s oldest honey company - now exporting to 18 countries throughout the world.

Airborne Honey Chief Executive Peter Bray says Airborne’s honey is shaping up to be one of New Zealand’s up-and-coming export success stories.

“Just as we’ve seen with wine and merino, people around the world are seeking out our honey as a high quality, natural product that captures a unique taste of New Zealand. With the backing of 100 years of honey making and cutting edge technology, we can offer consistently high quality, unprocessed honey that tastes great.”

“And Airborne’s commitment to being able to trace each jar back to source is really coming into play, with a global push for people to know exactly what they’re eating. We’re really encouraged by the growth we’ve seen internationally, with some more exciting trade deals currently underway. This is certainly an export story to watch.”

The award winning honeys will be available as limited edition gold and silver packs in Foodstuffs supermarkets in Wellington and throughout the South Island from early October 2012.


© Scoop Media

Business Headlines | Sci-Tech Headlines


Snail's Pace: Aucklanders Face Frustrating Commute Over Harbour Bridge

Journeys into Auckland's CBD took longer than usual as traffic banked up around the damaged Harbour Bridge. More>>


Statistics New Zealand: COVID-19 Sees Record 12.2 Percent Fall In New Zealand’s Economy

Gross domestic product (GDP) fell by 12.2 percent in the June 2020 quarter, the largest quarterly fall recorded since the current series began in 1987, as the COVID-19 restrictions in place through the quarter impacted economic activity, Stats NZ said ... More>>


Climate: Scientists Release ‘Blueprint’ To Save Critical Ecosystems And Stabilize The Earth’s Climate

A group of scientists and experts produced the first comprehensive global-scale analysis of terrestrial areas essential for biodiversity and climate resilience, totaling 50.4% of the Earth's land. The report was published in Science Advances ... More>>


MPI: Independent Review Launched Into Assurances For Safe Transport Of Livestock By Sea

The Ministry for Primary Industries (MPI) has launched an independent review of the assurances it receives for the safe transport of livestock by sea. MPI Director-General Ray Smith says Mike Heron QC has been appointed to lead the review, which is expected ... More>>


Computers: New Zealand PC Market Grows Nearly 40% Due To Work From Home Demand

COVID-19 had large impacts on demand for PCs as businesses prepared for lockdowns by purchasing notebooks to mobilise their workforce. In the second quarter of 2020, New Zealand's Traditional PC market experienced a 39.7% year-on-year (YoY) growth ... More>>


Ministry of Health: Public Transport Distancing Requirements Relaxed

Physical distancing requirements on public transport have been reviewed by the Ministry of Health to determine whether they are still required at Alert Level 2 (or below). The Ministry’s assessment is that mandatory face covering and individuals tracking ... More>>


NZHIA: New Zealand Hemp Industry Set To Generate $2 Billion Per Annum And Create 20,000 Jobs

A new report says a fully enabled hemp industry could generate $2 billion in income for New Zealand by 2030, while also creating thousands of new jobs. Written by industry strategist Dr Nick Marsh, the report has prompted calls from the New Zealand Hemp ... More>>


Stats NZ: One In 14 Employed People Report High Risk Of Losing Jobs

About one in 14 workers say they expect to lose their job or business by mid-2021, Stats NZ said today. A survey of employed people in the June 2020 quarter showed 7 percent felt there was a high or almost certain chance of losing their job or business ... More>>

ASB Quarterly Economic Forecast: NZ Economy Doing Better Than Expected, But Challenges Remain

August lockdown estimated to have shaved 8% off NZ’s weekly GDP, and 0.5% off annual GDP Economy now expected to shrink 5% (year-on-year) by end of 2020 Unemployment rate now expected to peak at 7.2% The latest ASB Quarterly Economic Forecast is less ... More>>


SAFE: Live Export Ship Carrying 5,800 New Zealand Cows Goes Missing In East China Sea

Livestock carrier Gulf Livestock 1 sent a distress signal at 4:45am NZT yesterday in the East China Sea. The area is affected by Typhoon Maysak. At 4pm a patrol plane spotted a lifeboat - with no people in it - and a man in lifejacket nearby. The ship ... More>>


FMA: Kiwisaver Fees Don't Match Performance

The Financial Markets Authority (FMA) today published an independent report into the passive and active investment management styles [i] used by KiwiSaver providers. The FMA commissioned MyFiduciary to test the extent that KiwiSaver providers were ... More>>