Newly-launched OnMobile.co.nz Helps Business Keep Pace
4 September 2012,
FOR IMMEDIATE RELEASE
Newly-launched OnMobile.co.nz Helps Business Keep Pace With Increasing Smartphone Use
Wellington, New Zealand – 4 September 2012
A rise in the use of smartphones for web browsing is forcing businesses to rethink the way their websites are displayed on mobile devices. According to the Our Mobile Planet Google research project, approximately 44% of New Zealanders over the age of 16 own a smartphone, with 80% of them using it to look up local businesses. With this trend in mind, new company OnMobile.co.nz has launched ensuring client websites remain relevant and accessible by smartphone consumers.
OnMobile.co.nz founder Brett Kraiger has been building websites for over 15 years, and has recognised the recent shift in the way people access the internet. He is skilled at identifying the needs of mobile web users and is available to consult businesses internationally.
Kraiger says, ‘Many businesses are missing out on valuable interactions with customers because their websites are not readable on smaller smartphone displays. We can help, by ensuring information fits onto a smartphone display and that it’s easy to navigate.’
OnMobile.co.nz builds its clients mobile-friendly websites, which appear automatically whenever they are accessed by a smartphone user. Optional services include one-touch buttons where users can phone a business directly, maps, directions, contact forms, and links through to social media websites such as Facebook and Twitter.
The smartphone versions of websites contain much less information than their desktop counterparts. However they are equipped with larger buttons, easy-to-read text for smaller displays, and simple navigation tools. With a hassle-free browsing experience, smartphone customers are more likely to take action based on web searches, visiting and making purchases from the businesses they find.