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NZ’s expertise in fresh food production showcased in Asia

5th September 2012

New Zealand’s expertise in fresh food production showcased in Asia

The quality, innovation and capability underpinning New Zealand’s fresh product industry is being highlighted at Asia’s leading trade show for the international fresh fruit and vegetable business.

Asia Fruit Logistica is taking place in Hong Kong from 5 – 7 September, attracting more than 350 exhibitors from 30 countries and around 5,300 top decision makers from the world’s fresh produce industry.

Key benefits in attending the trade show include the opportunity to profile New Zealand’s strengths and advantages in the important Asian market and ensure New Zealand industry players are up to date with current trends and issues.

A range of New Zealand organisations will be at the event. This includes: Yummy Fruit Co., The Fresh Fruit Company of New Zealand, Horticulture New Zealand, Plant & Food Research, Turners & Growers, Compac Sorting Equpment, Zespri, Te Mata Exports, ENZA International, Apollo Apples, KPI, Enza Zaden and AgroFresh.

A number of them will join a pavilion organised by Horticulture New Zealand, the industry body for fruit and vegetable growers.

Chief Executive Peter Silcock says HortNZ sees excellent value in supporting exporters and growers to attend Asia Fruit Logistica.

"It's great for our exporters to get such a high-quality opportunity to make new customer contacts and strengthen existing client relationships.

"We have been pleased to help enable a variety of New Zealand exporters and growers, large and small, to get to the show and have a chance to mingle with the best and the brightest on the world stage.”

The Hong Kong show follows the Fruit Logistica event held in Berlin in February where a strong contingent of New Zealand companies exhibited, supported by the New Zealand German Business Association.

Plant & Food Research which regularly attends both Fruit Logistica and Asia Fruit Logistica has a delegation at this year’s Hong Kong event.

Bruce Campbell, Plant & Food’s Chief Operating Officer, describes Asia as a growing market for horticultural and food products.

“For Plant & Food Research, Asia Fruit Logistica allows us to meet with new and exciting industry partners and to increase our understanding of the needs of the Asian market. This will allow us to work in partnership with New Zealand businesses to grow new opportunities in Asia.”

Find out more about the New Zealand companies attending Asia Fruit Logistica:

Yummy Fruit Co.:
Horticulture New Zealand:
Plant & Food Research:
Turners & Growers:
Compac Sorting Equipment:
Te Mata Exports:
ENZA International:
Apollo Apples:
Enza Zaden:


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