Kobo Empowers NZ Booksellers to Bring eReading to their Cust

Kobo Empowers NZ Booksellers to Bring eReading to their Customers

With Whitcoulls, Booksellers NZ and The Paper Plus Group,
Kobo supports nearly all New Zealand booksellers

SYDNEY, Australia – October 11, 2012 – Kobo, a leader in eReading with more than 10 million users worldwide, overnight announced new partnerships with Booksellers NZ and The Paper Plus Group. Kobo, already partnered with leading book chain Whitcoulls, is now powering the majority of New Zealand booksellers with its world-class eReading platform.

“Kobo is committed to helping booksellers of all sizes join the eReading revolution,” said Todd Humphrey, EVP of Business Development, Kobo. “While we’ve built our store, devices and applications based on our own love of books and the people who read them, we’ve also built a business that enables partners to benefit from our success. We believe that while the written word is changing, its transformation should help bookstores in a beneficial way – one where they can grow their business, serve more customers, and have a positive influence in their communities.”

Kobo has found incredible international success offering localised eReading experiences in New Zealand, Australia, Canada, France, Germany, the Netherlands, United Kingdom, Portugal, the United States, Italy, and Japan with others coming later this year. The company’s integrated approach gives retail partners access to a complete and robust platform that includes content, technology as well as the business services that have made Kobo the partner-of-choice in the eReading market.

Kobo established its first partnership in New Zealand with Whitcoulls in 2010, and is now working with independent bookstore members of Booksellers NZ and the Paper Plus Group to bring Kobo to almost 300 retail locations across the country. As members of Booksellers NZ, independent bookstores will now be able to offer their customers the newly introduced Kobo Mini, Kobo Glo and Kobo Arc eReading devices as well as colourful accessories and a shared-revenue model for eBooks.

“We are delighted to reach an agreement with Kobo that will allow the independent members of Booksellers NZ to add the eBook format to the great book selling service they already provide their customers in communities throughout New Zealand,” said Lincoln Gould, Chief Executive of Booksellers NZ. "We will be working with our members immediately to equip them with all the technical support, training and marketing tools in time for them to engage in this new opportunity before Christmas.”

The Paper Plus Group, which includes Paper Plus and Take Note retail locations will also be taking advantage of Kobo’s eReading solutions to expand its offering for customers who look for the convenience of having their favourite books with them on-the-go. From early November, customers will have the option to purchase Kobo products, which will be available at all Paper Plus stores nationwide, as well as from paperplus.co.nz.

“Introducing Kobo eBooks and eReaders adds another facet to our stores and continues the successful growth of the Paper Plus brand,” said Rob Smith, CEO, Paper Plus Group. “We haven’t taken the decision of getting into the eBook and eReader market lightly, however it’s clear that New Zelanders are embracing the technology. Our ability to bring the Kobo eReading platform to our customers allows us to diversify and help people turn more pages.”

New Zealand is being recognised at the Frankfurt Book Fair this year and with Kobo’s experience in helping local markets grow, New Zealand publishers and booksellers are sure to find greater success in the global market. Please visit Kobo in Frankfurt at Hall 8.0 G919. To book an appointment, please email pr@kobo.com.

KOBO’S GLOBAL BOOKSELLER NETWORK
Kobo has developed its international presence through partnering with booksellers to capitalise on the growth of eReading around the world. First-class booksellers continue to join Kobo’s global network of leading booksellers that include Indigo (Canada), WHSmith (UK), ABA (US), FNAC (France), Mondadori (Italy), Libris (Netherlands), Collins (Australia), Whitcoulls (New Zealand) and Rakuten (Japan). Through the partnership with the Booksellers Association of New Zealand, Kobo adds to this network of booksellers to further build on the vision of making eReading accessible to everyone, everywhere around the world.

In addition to the very popular and award winning Kobo Touch eReader, Kobo’s device family has recently expanded and now includes an eReader for Everyone.

AN EREADER FOR EVERYONE

The new front-lit, Kobo Glo is the next generation in comfortable eReading. It offers innovative soft, even and adjustable ComfortLight technology to enable consumers to read anytime – day or night. Its durable 6” E Ink screen and customisable page-turning features make it the perfect eReader for the booklover. The Kobo Glo eReader comes in Black or White and a selection of stylish colours – Pink Sunset, Blue Moon, Silver Star – Pink Sunset, Blue Moon, Silver Star, and Black – and will be available for $199.99 (NZD) MSRP.

The Kobo Mini is the world’s smallest and lightest full-featured E Ink eReader available today, offering the full Kobo experience at a great value. The 5” Kobo Mini easily fits in your purse or pocket and is loaded with all the amazing features Kobo customers have come to know and love. The Kobo Mini comes in black or white and offers a selection of three stylish Kobo SnapBacks in Teal, Ruby Red, and Purple. The Kobo Mini will be available for $139.99 (NZD) MSRP.

The new Kobo Arc is a competitively featured Android 4.0 multimedia tablet with a new way to discover content – books, movies, TV shows, music, web pages and more. With a Kobo-developed interface called Tapestries, Kobo Arc uses an intelligent cross-media recommendations engine to recommend related videos, movies, books and webpages based on the content the user “pins” to their Tapestries. The Google-certified, 7” high-definition display delivers crisp, sharp text and with 16-million colours bring photos and videos to life. With front-facing speakers with SRS TruMedia, a built-in microphone and camera to take photos and videos, the Kobo Arc offers up to 10 hours of continuous reading or video play, and two weeks on standby. The Kobo Arc is available in Black and White with Blue and Purple interchangeable SnapBacks. The Kobo Arc will be available for $329.99 (16GB) (NZD) MSRP, $399.99 (32GB) (NZD) MSRP and $499.99 (64GB) (NZD) MSRP.

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About Kobo Inc.

Kobo Inc. is one of the world’s fastest-growing eReading services offering nearly 3-million eBooks. Believing that consumers should have the freedom to read any book on any device, Kobo has built an open-standards platform to provide consumers with a choice when reading. Inspired by a “Read Freely” philosophy and a passion for innovation, Kobo has expanded to nearly 190 countries, where millions of consumers have access to localised eBook catalogues and award-winning eReaders, like the Kobo Touch. With top-ranked eReading applications for Apple, BlackBerry, Android, and Windows products, Kobo allows consumers to make eReading social through Facebook Timeline and Reading Life, an industry-first social experience that lets users earn awards for time spent reading and encourage others to join in. Headquartered in Toronto and owned by Tokyo-based Rakuten, Kobo eReaders can be found in major retail chains across the globe.
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