Kiwis Go Online
Kiwis Go Online for Affordable, Convenient And Crowd-Free Shopping
No crowds, no queues and no hassle – these are the top reasons we’re heading online to shop according to a recent survey by daily deal operator GrabOne.
In the survey of over 7,000 ‘Grabbies’, convenience (87.9%) was identified as the main reason Kiwis prefer to buy gifts online, followed by the advantage of ‘no crowds’ (60.5%) and ‘no waiting in queues’ (59.9%)*. Over half (57.5%) also consider purchasing online to be a cheaper option to buying in-store.
However, plenty of New Zealanders still see the value of shopping in physical stores. Those surveyed indicated personal service (46.9%), a greater selection (52.9%) and ‘no waiting for delivery’ (57.6%) as top reasons to head in-store. Only 4.5 per cent of respondents feel that purchasing via a traditional retail outlet is cheaper.
GrabOne Marketing Director, Campbell Brown, says the GrabOne team are now preparing for the Christmas retail onslaught by looking at how they can offer something a little extra special to their customers.
“We’ve recently overhauled our Store site to enable us to work with more retailers to improve the selection we offer,” says Brown. “As well as the increase in choice we are also focusing on further refining our delivery service and, as always, backing this up with our top level customer service.
“This is our third Christmas and each year we’ve seen a marked increase in the purchase of GrabOne coupons. This year we’re expecting to grow transactions by a further 40 per cent on what we achieved over the last Christmas period. With projects ranging from our data driven relevancy execution, right through to the latest release of our online gift cards which makes the process simpler and more personalised, we have the right foundations in place to achieve this growth.”
GrabOne surveyed 7,184 customers across New Zealand in August 2012. For further information on GrabOne visit www.grabone.co.nz
*Respondents could select more than one response in the survey.