Shuttlerock launches innovative online solution

Shuttlerock launches innovative online solution

12 December 2012

An internet software company promising to make it easier to get fresh content and harness social media to add significant value to a company’s website is being launched by New Zealanders Jonny Hendricksen and Paul Bingham who are keen to take the concept global.

Shuttlerock will mean generating fresh content that is recognised by search engines has never been easier or more affordable, Bingham said. “Currently there is just not enough time to keep adding fresh content to a company website. There are also too many social channels to chase effectively and more are coming.”

Bingham said Shuttlerock was developed to tackle a number of current problems many company’s experience with their online marketing efforts, problems both he and Hendriksen had encountered running their own businesses.

“Companies are challenged to get best use out of social media sites, search engine optimisation can be complicated and often is expensive and some content management systems can also be complicated and often only one person looks after it,” Hendriksen said.

“From our own experiences we know more and more customers are demanding up to date and interactive content from their web experience. The days of the static website content have come to an end as customers are demanding up to date content.”

Shuttlerock’s competition platform also incentivises customers to share their experience of a product or service to their friends online and Shuttlerock’s photo Content Boards are integrated with social media sites like Facebook to help drive traffic to a company’s website.

Hendricksen stresses it’s the first time that a company has created a means to reach a customer’s friends and receive recognition from search engines for content that is then created on their website.

“The Shuttlerock system creates lots of good relevant content meaning potential customers stay on a site longer, and that means they are more likely to take action.”

Shuttlerock also has the ability to gather email addresses of both customers and their friends, who are an extremely relevant group of potential customers. Content can be generated from a range of sources, and is not just limited to staff. It’s then easily uploaded with images are automatically sized, very much like social media site Facebook, reducing the need for complex content management systems.

The owners behind Shuttlerock all have proven business experience and they are keen to take the business beyond New Zealand shores. Hendriksen and Shuttlerock investor Tim Williams founded ValueClick in Japan, an online marketing company where advertisers pay each time users clicked on their advertisements. The company became the first foreign business to be listed on the Japanese stock exchange, which was followed up by the pair’s next venture ValueCommerce which distributes over 600 million internet advertisements a day.

The two men bought the luxury resort Terrace Downs on the edge of the Rakaia River in Canterbury in 2004 and sold the 250 hectare rural property to a Japanese investor in June.

Bingham owns successful tourism cruise business Black Cat Cruises with Real Journeys, is also is a director of Air New Zealand and until recently was the chairman of Christchurch & Canterbury Tourism. He has also served on the Tourism New Zealand board.

Director Jeff Bullas has been involved in the web industry since the 1990's and is known globally for his insights on social media. He blogs have listed in the top 50 Social Media Power Influencers on Forbes.com, ranking at number 14.

The company has relaunched its website www.shuttlerock.com which uses its own software to generate and manage new content.

ENDS

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